Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
Here are 10 things you can do for your business RIGHT NOW that will pay off long after summer ends:
1. Audit Your Website
Is your homepage current? Are your product descriptions clear and keyword-friendly? Take 30 minutes to clean up any outdated banners, test checkout flows, and make sure your mobile experience is smooth.
2. Schedule Your Email Campaigns
Even one email a week can keep you top of mind. Use this time to plan your next 3-5 newsletters, highlight bestsellers, or build buzz for a seasonal sale.
3. Clean Up Your Inventory
Check what’s collecting dust and create a flash sale or bundle it with top-performing items. It’s time to clear space and turn stagnant stock into cash.
4. Update Your Social Bios
Your Instagram or Facebook bio is prime real estate. Update it with a call to action, link to your current promo, or tweak your brand messaging to match your summer vibe.
5. Review Your Numbers
Pull your top-selling items, best customers, and sales channels. A quick review can help you make smarter decisions for the rest of the year—no more guessing.
6. Plan Your Next Event
Whether it’s in-store, online, or a pop-up, now is the time to brainstorm your next community-building moment. Events drive engagement, foot traffic, and revenue.
7. Refresh Your Content Calendar
Got content fatigue? Map out a month of post ideas tied to upcoming holidays, product drops, or behind-the-scenes moments. Consistency doesn’t have to be complicated.
8. Ask for Reviews
Send a quick message to recent happy customers asking for a review. Social proof builds trust and helps convert first-time shoppers.
9. Collaborate With a Local Brand or Influencer
Team up for a giveaway, pop-up, or styled shoot. It’s a great way to cross-promote, reach new audiences, and create fresh content.
10. Invest in Your Education
The smartest business owners never stop learning. Whether you’re working solo or managing a team, you need to stay sharp, creative, and strategic.
Want help taking action on these and more?
Join us for Boutique Hub Summer School!
This is your go-to summer workshop series packed with short, powerful lessons you can implement immediately. From marketing and money to mindset and merchandising, we’re covering it all—plus giving you tools, templates, and action steps you can use right away.
🔗 Join Summer School Now and take your biz from stuck to thriving—without the burnout.
We hope you liked this blog on How to Avoid the Retail Summer Slump. Follow along on Instagram for more content!
READY TO LEARN THE BEST WAYS TO GROW YOUR BOUTIQUE? BECOME A HUB MEMBER!
- Slow Sales? Ask These 5 Why’s Before You Panic
Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back. - Why Data Clarity Is the Secret Weapon for Women-Owned Retail Brands
Running a retail business takes vision, creativity, and a relentless work ethic—but without clarity in your numbers, you’re flying blind. You don’t need to be an accountant to grow a profitable business—but you do need a clear view of what’s really happening behind the scenes. - Essential Sections to Include in Your Store When Merchandising for SummerAs the temperatures rise, so should the energy and appeal of your retail space. Summer is one of the most visually vibrant seasons to merchandise for, and with thoughtful layout planning, you can make your store both inspiring and functional.
- Retail Bootcamp 101: What It Is, Why It Works, and Who It’s ForWhat does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You’ll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you’re just starting out or ready to level up, this episode is packed with real-world strategies and inspiration to help you lead your business with purpose and profit.
- “Mom, You’re Always Working” What to Do When Family Life and Business CollideHave you ever heard the phrase, “When you aim at nothing, you’ll hit it every time”? It might sound simple, but it’s a powerful truth when it comes to running a successful retail business. At The Boutique Hub, we live by another variation of this idea: Only a tracked number will grow. If you’re not actively tracking the most important numbers in your business, you’re missing out on the opportunity to grow them. It’s not about being “good with numbers,” it’s about being intentional with your focus. Because when you consistently track something—whether it’s sales, traffic, or inventory—you naturally start to improve it.
