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Five Minute Friday: How To Create An Eye-Catching Window Display that Draws Customers In

May 1, 2026

Your storefront might be your most powerful marketing tool… but most boutique owners are completely missing it.

Today, we’re breaking down how to create a window display that doesn’t just look good — it actually drives foot traffic, tells a story, and sells your product 24/7. Joell from JR Visual Design shares exactly how to transform your window into a silent salesperson that works even when your doors are closed.

#809: How to Win with Ads in the New Algorithm Era

April 28, 2026

Ashley Alderson sits down with Zoe Spencer, one of the lead coaches inside Boutique Hub Black, to break down what’s actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on what successful boutiques are doing differently—and why so many others feel stuck despite working harder than ever.

Five Minute Friday (Couch Conversations): What is a Boutique?

April 24, 2026

In this Couch Conversation, Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today’s world, and how boutique owners can confidently respond to the doubt and noise around them.

Stop Going Live for Views. Start Going Live for Revenue.

April 23, 2026

You know that feeling… you go live, the views are high, the comments are rolling—and then you check your sales and they don’t match the energy. It’s frustrating, but it’s also the reality most boutique owners face. The truth? Views don’t build your business—revenue does. The boutiques that consistently sell out aren’t going live for attention. They’re going live with a plan. From a strong first 60 seconds to clear calls to action and intentional follow-up, every part of their live is designed to convert—not just entertain. Because live selling isn’t just content… it’s your storefront.

The Truth About Slow Summer Sales (And What Smart Retailers Are Doing Instead)

April 22, 2026

If sales start to feel slower and your usual marketing isn’t hitting the same, you’re not alone. Seasonal shifts can impact traffic, engagement, and buying behavior more than most retailers expect. The good news? This is the perfect time to reset your strategy, refine what’s working, and build momentum for the months ahead. In this blog, we break down what’s really happening and how to turn a slower season into a smarter one.

#808: Shopify Best Practices for Boutique Owners

April 21, 2026

Most boutique owners are pouring money into ads expecting more sales — but if your website isn’t built to convert, you’re just paying to lose customers. Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest mistakes boutique owners are making right now. You’ll learn: The ideal homepage layout that drives

Five Minute Friday (Couch Conversations): What No One Talks About in Business

April 17, 2026

Welcome back to Five Minute Friday – Couch Conversations! Today’s conversation dives into something no one talks about enough… the loneliness that can come with building a business. You’ll learn: The pressure to always show up and look successful Why it’s hard to share your wins (and losses) with others Feeling isolated in your own community The impact of who you surround yourself with Running a boutique isn’t just about

Marketing You’d Swipe Right On

April 16, 2026

What if your marketing tools actually made your job easier? This guest post from SellSavvy breaks down how smarter systems, better support, and real deliverability can turn email marketing into something simple, sustainable, and effective.

Painted Tree Closing: A Resource Guide for Vendors & Retailers Navigating What’s Next

April 14, 2026

Everything changed overnight—and now you’re left figuring out what’s next. If you were a Painted Tree vendor, you’re likely navigating inventory, contracts, and a sudden shift in how you sell. This guide breaks down exactly what to do next, from stabilizing your business and getting online to reconnecting with your customers and creating new revenue streams. Plus, access free tools and a complimentary website audit to help you move forward with clarity, confidence, and a real plan.

#807: Andromeda Changed Everything: What Retailers Need to Know

April 14, 2026

Want to make more sales and grow your boutique in 2026? Retailers everywhere are pouring money into ads, creating endless content, and still wondering why conversions aren’t happening. The truth? The game has changed—and most boutique owners are playing by outdated rules. Ashley sits down with Jeff Fenn — the marketing director and lead coach of Boutique Hub Black —to break down exactly what’s working RIGHT NOW in Facebook ads,