Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
Here are 10 things you can do for your business RIGHT NOW that will pay off long after summer ends:
1. Audit Your Website
Is your homepage current? Are your product descriptions clear and keyword-friendly? Take 30 minutes to clean up any outdated banners, test checkout flows, and make sure your mobile experience is smooth.
2. Schedule Your Email Campaigns
Even one email a week can keep you top of mind. Use this time to plan your next 3-5 newsletters, highlight bestsellers, or build buzz for a seasonal sale.
3. Clean Up Your Inventory
Check what’s collecting dust and create a flash sale or bundle it with top-performing items. It’s time to clear space and turn stagnant stock into cash.
4. Update Your Social Bios
Your Instagram or Facebook bio is prime real estate. Update it with a call to action, link to your current promo, or tweak your brand messaging to match your summer vibe.
5. Review Your Numbers
Pull your top-selling items, best customers, and sales channels. A quick review can help you make smarter decisions for the rest of the year—no more guessing.
6. Plan Your Next Event
Whether it’s in-store, online, or a pop-up, now is the time to brainstorm your next community-building moment. Events drive engagement, foot traffic, and revenue.
7. Refresh Your Content Calendar
Got content fatigue? Map out a month of post ideas tied to upcoming holidays, product drops, or behind-the-scenes moments. Consistency doesn’t have to be complicated.
8. Ask for Reviews
Send a quick message to recent happy customers asking for a review. Social proof builds trust and helps convert first-time shoppers.
9. Collaborate With a Local Brand or Influencer
Team up for a giveaway, pop-up, or styled shoot. It’s a great way to cross-promote, reach new audiences, and create fresh content.
10. Invest in Your Education
The smartest business owners never stop learning. Whether you’re working solo or managing a team, you need to stay sharp, creative, and strategic.
Want help taking action on these and more?
Join us for Boutique Hub Summer School!
This is your go-to summer workshop series packed with short, powerful lessons you can implement immediately. From marketing and money to mindset and merchandising, we’re covering it all—plus giving you tools, templates, and action steps you can use right away.
🔗 Join Summer School Now and take your biz from stuck to thriving—without the burnout.
We hope you liked this blog on How to Avoid the Retail Summer Slump. Follow along on Instagram for more content!
READY TO LEARN THE BEST WAYS TO GROW YOUR BOUTIQUE? BECOME A HUB MEMBER!
- Slow Sales? Ask These 5 Why’s Before You Panic
Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back. - The Power of Story, Style, and Sisterhood in Boutique RetailEver wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.
- Back to School Marketing Ideas
Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas! - What to Do When No One Buys: Pricing, Pitching & PivotingWhat if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee’s inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.
- Top 10 Mistakes Retailers Make (And How Retail Bootcamp Helps You Avoid Them)Running a boutique business can be one of the most rewarding—and challenging—adventures. Whether you’re just starting your boutique or you’ve been in business for years, it’s easy to fall into common traps that hold your growth back. The good news? You’re not alone—and you don’t have to figure it out on your own either. That’s where Retail Bootcamp comes in. This proven boutique coaching program is designed to help boutique owners like you grow smarter, more profitably, and with a clear plan in place.
