Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
Here are 10 things you can do for your business RIGHT NOW that will pay off long after summer ends:
1. Audit Your Website
Is your homepage current? Are your product descriptions clear and keyword-friendly? Take 30 minutes to clean up any outdated banners, test checkout flows, and make sure your mobile experience is smooth.
2. Schedule Your Email Campaigns
Even one email a week can keep you top of mind. Use this time to plan your next 3-5 newsletters, highlight bestsellers, or build buzz for a seasonal sale.
3. Clean Up Your Inventory
Check what’s collecting dust and create a flash sale or bundle it with top-performing items. It’s time to clear space and turn stagnant stock into cash.
4. Update Your Social Bios
Your Instagram or Facebook bio is prime real estate. Update it with a call to action, link to your current promo, or tweak your brand messaging to match your summer vibe.
5. Review Your Numbers
Pull your top-selling items, best customers, and sales channels. A quick review can help you make smarter decisions for the rest of the year—no more guessing.
6. Plan Your Next Event
Whether it’s in-store, online, or a pop-up, now is the time to brainstorm your next community-building moment. Events drive engagement, foot traffic, and revenue.
7. Refresh Your Content Calendar
Got content fatigue? Map out a month of post ideas tied to upcoming holidays, product drops, or behind-the-scenes moments. Consistency doesn’t have to be complicated.
8. Ask for Reviews
Send a quick message to recent happy customers asking for a review. Social proof builds trust and helps convert first-time shoppers.
9. Collaborate With a Local Brand or Influencer
Team up for a giveaway, pop-up, or styled shoot. It’s a great way to cross-promote, reach new audiences, and create fresh content.
10. Invest in Your Education
The smartest business owners never stop learning. Whether you’re working solo or managing a team, you need to stay sharp, creative, and strategic.
Want help taking action on these and more?
Join us for Boutique Hub Summer School!
This is your go-to summer workshop series packed with short, powerful lessons you can implement immediately. From marketing and money to mindset and merchandising, we’re covering it all—plus giving you tools, templates, and action steps you can use right away.
🔗 Join Summer School Now and take your biz from stuck to thriving—without the burnout.
We hope you liked this blog on How to Avoid the Retail Summer Slump. Follow along on Instagram for more content!
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