Running a boutique is no easy task; you’re the buyer, the marketer, the sales manager, and the customer service rep… all before noon. We get it. That’s exactly why we created Ask Ashley, a one-of-a-kind AI-powered business assistant made exclusively for boutique owners and small retail businesses.
Ask Ashley is your shortcut to the answers you need—fast. Whether you’re wondering how to price your new arrivals, plan your next live sale, set up onboarding for a new hire, or run a successful markdown strategy, Ask Ashley is ready 24/7 with advice tailored specifically to your business.

What Is Ask Ashley?
Ask Ashley is a custom-built AI tool trained on thousands of hours of boutique-specific content from The Boutique Hub and Ashley’s extensive knowledge, gained over 13 years of entrepreneurship. That means it knows your pain points, your goals, and the way retail really works. This isn’t generic advice, it’s built by and for independent retailers who want to grow smarter, not harder.
How It Works
Using Ask Ashley is simple:
- Head to your Boutique Hub dashboard.
- Click “Ask Ashley.”
- Type your question—big or small.
- Instantly get answers, insights, and solutions!
From inventory management to team training, content planning, marketing ideas, and even event preparation tips, Ask Ashley has your back – no need to scroll through endless Facebook threads or rewatch old webinars.

Who Is It For?
If you’re a boutique owner, online retailer, shop manager, or social seller who wears all the hats and juggles it all, Ask Ashley was made with you in mind and only exclusively for Boutique Hub members.
Why Boutique Owners Are Raving
Ask Ashley is more than just a tool, it’s like having a retail expert in your back pocket. Need to plan for Q4? Want to hire your first team member? Need content ideas for Instagram? Just ask.
Our members are already calling it their “business BFF.” And once you try it, you’ll never want to go back to doing business alone. See what our members are saying below!
Ready to Meet Her?
Access Ask Ashley now by joining The Boutique Hub. It’s just one of the powerful tools available inside our membership for boutique owners who are ready to scale with confidence.
Follow along on Instagram @theboutiquehub!

- The 5 Biggest Mistakes New Boutique Owners Make in Their First Year
by Shannon GordonThe first year of owning a boutique can make or break your business. Learn the five biggest mistakes new boutique owners make — and how to avoid costly inventory, margin, and branding missteps. - Where Do Boutiques Get Their Clothes? A Beginner’s Guide to Wholesale Buying
by Shannon GordonWhere do boutiques get their clothes? From wholesale vendors, trade shows, and online buying platforms built specifically for retailers. This beginner’s guide breaks down exactly how wholesale works, where to find vendors, and how to start buying inventory the smart way. - The Boutique Hub at the Dallas March Apparel Market
by Shannon GordonIt’s almost Dallas Market time and we are counting down the days. The Hub team is heading back to market and we cannot wait to see you in person. We know those days fly by fast, so we’ve rounded up our full schedule to make it easy for you to plan ahead, swing by, and connect with us while you’re there. - Feeling Behind Already? Why February Is the Perfect Time to Reset Your Boutique Plans
by Shannon GordonFeeling behind on your boutique goals already? February is actually the smartest time to reset your plans. With real sales data in hand and spring ahead, this is your chance to refine—not restart—your strategy. Here’s how to create a focused 90-day boutique business reset and build momentum before Q2. - How to Start an Online Boutique in 2026 (Step-by-Step, No Fluff)
by Shannon GordonStarting an online boutique in 2026 isn’t about having the cutest Instagram grid or chasing every trend you see on TikTok. It’s about building a real business — one that makes money, doesn’t burn you out, and actually grows. If you’ve been stuck Googling how to start an online boutique and feeling overwhelmed by conflicting advice, you’re in the right place. This guide walks you through exactly what matters, step by step — no fluff, no guesswork, no outdated advice.




