Guest Blog by Norvell Ruiz Creative Consulting
I’ll set the stage- I’m having a rough week (my husband’s friend had passed and we were dealing with a significant issue with our home), and I’m feeling a bit weary (who hasn’t been there?!).. Then, the phone rings.. it’s Samantha from the Boutique Hub. She asked if I would be willing to redesign the Dallas Showroom…

My heart went from sadness to an unexplainable joy in seconds. So, next time you are going through a rough time- remember, breakthrough is on it’s way! Obviously, I said “yes!” We met for coffee, she shared her idea board and the wheels started turning. After going over the needs of the business and A LOT of planning, we started the renovation! Gorgeous, black-and-white checkered tiles were laid, walls were painted in bold, jewel tones, and Iconic wallpaper was installed. Each seating area doubled as a photo spot, and funky details completed each display. The design called for a designated conference room (complete with a boot wall), a colorful market room (brand discovery) and the main lobby/lounge with an epic (ever-changing) window display. Once the final adjustments were made, I snapped some “after” photos and it was time for the grand reveal!

Hearing the feedback from the members and seeing the space working exactly as designed was unforgettable. The End.
Just kidding! This is just the beginning. I’m honored to be a Boutique Hub Service Provider and I’m here to help! With the new showroom there are several opportunities for everyone!
Retailers: Make The Hub your first stop! Grab a seat during one of the powerhouse education chats in the luxurious conference area, shop the hottest styles in the market room and let this entire space inspire you! The goal is to show you creative ways to style your windows, transform a simple seating area into an epic Instagram moment and most of all- teach you how to give your customers a lasting experience. A feeling that will last long after they leave your store. We will be consistently changing things EVERY SINGLE MARKET to give you fresh ideas all year round!
Wholesale brands: This is your call to action! If you are looking for ways to network with stores, showcase your product and gain additional exposure- email Samantha at [email protected] to see how you can snag a spot or host an activation at market!
If this little conversation has got you thinking about refreshing your space, do it! Whether it be your live space, store, tradeshow booth or showroom- we have you covered! You can catch me at market running around with an iced coffee, or you can schedule a consultation to see how I can assist in creating your DREAM SPACE!
I’m super excited to get to know you and your business! For those of you who made it all the way to the end- I’ve included some links to a few pieces that we used in The Hub Showroom!

Amy Ruiz is a wife, mom & business owner. She went from designing swimwear and working in the bridal industry, to owning a trademarked lifestyle brand. She now owns a Creative Consulting Firm and is passionate about elevating your brand and increasing your traffic through strategic design. Creative Consulting by Norvell Ruiz offers: interior design solutions for fashion brands, showrooms, retail and office spaces, and tradeshow booths. The company also provides creative directing for photoshoots, branding consultations and education (with virtual & turnkey options available).
Visit NORVELLRUIZCONSULTING.com to request info and book a free consultation!
