If you’re looking for your next best-selling brand, hoping to strengthen relationships with vendors you already love, or simply need fresh inspiration for your boutique, FLAIR Market should be on your calendar.
Taking place July 20–22, 2026, at the Donald E. Stephens Convention Center in Rosemont, Illinois, FLAIR has become one of the Midwest’s premier wholesale markets for independent retailers. With trend-forward brands, an easy-to-shop floor, and a curated buying experience, it’s a market designed to help boutique owners discover what’s next—without the overwhelm of a massive national show.
Why We Love Regional Markets
One of the questions we hear all the time at The Boutique Hub is:
“Is it still worth attending market when I can order online?”
Our answer is always yes.
Online ordering is convenient, but market is where you build your business.
It’s where you touch fabrics, compare quality, see colors in person, discover brands that weren’t on your radar, and have conversations that simply don’t happen through an order portal. You’ll leave with new vendor relationships, merchandising ideas, and a much better understanding of what’s trending for the upcoming season.
Markets also give you the opportunity to slow down and buy strategically instead of reactively. Seeing multiple brands side by side helps you identify assortment gaps, compare price points, and make smarter buying decisions.
What Makes FLAIR Different?
FLAIR was built with independent retailers in mind.
The marketplace is now engineered entirely around premium, open-concept peninsula showrooms, ranging from 20×20 spaces to expansive 1,800-square-foot displays. This modern layout allows brands to showcase their collections the way they were intended to be seen while creating a more enjoyable and efficient buying experience for retailers.
Many exhibitors feature up to 2,500 SKUs, giving buyers the opportunity to shop complete collections rather than just a handful of samples. The floor is anchored by approximately 60 premier Los Angeles Young Contemporary brands, making FLAIR one of the strongest regional destinations for boutiques looking to source trend-forward fashion without making the trip to the West Coast.
Instead of spending your day navigating multiple buildings and endless hallways, FLAIR gives you a thoughtfully curated floor where you can compare brands, build relationships, and confidently place orders—all in one place.
Brands You’ll Find at FLAIR
One of the things we love most about FLAIR is the mix of established boutique favorites alongside emerging brands waiting to be discovered. Whether you’re shopping for everyday basics, premium denim, statement pieces, activewear, footwear, or accessories, you’ll find a well-rounded assortment of vendors on the show floor.
Women’s Apparel
8th Story • Able • Adora • Angie • Bailey Rose • Blue B • Blue Velvet • Blu Pepper • Bonnie Atlas • Bucketlist • Butter Melon • Camellia • Cozy Co • Curds & Whey • Davi & Dani • Doe & Rae • Elle Grey • Fate • Fun2Fun • Hayden Los Angeles • Heimish • iiSHii • In February • J. Her • J.NNA • Jade by Jane • Koastal Konnection • Lovely Melody • Mello • Merci • Mikarose • Miou Muse • mittoshop • Oli & Hali • Original USA • POL • Sage & Fig • Saige • See & Be Seen • She + Sky • Stitch & Co • Timing • Very J • Vocal • Wasabi + Mint • Wishlist • Young Threads
Denim
- Judy Blue
- Just Black Denim
- Mica Denim
Activewear
- Mono B
Footwear
- Very G Footwear
- Yellow Box Shoes
Jewelry & Accessories
- Faevna Jewelry
- Startruck’d
Multi-Line Showrooms & Agencies
- LM Marketing
- RD International
Whether you’re looking to add a new denim line, discover a fresh contemporary apparel brand, or find your next best-selling footwear collection, FLAIR offers plenty of opportunities to diversify your assortment while building relationships with brands that understand the independent retail market.
Meet Up with The Boutique Hub!
One of our favorite parts of market is connecting with members in person.
If you’re attending FLAIR, we’d love to see you!
Boutique Hub Meetup
📅 Monday, July 20
🕛 12:00 PM CT
📍 Lunch Area (Behind Registration)
Come grab lunch, meet fellow Hub members, swap buying ideas, and connect with other retailers who believe in Community Over Competition.
Our Director of Education, Sara Burks, will be attending throughout the market, so be sure to stop by and say hello!
Make the Most of Your Buying Trip
Before you head to market, take a little time to prepare.
- Review your inventory and identify category gaps.
- Know your Open-to-Buy and your budget.
- Make a list of your must-see vendors.
- Leave room in your schedule to discover someone new.
- Take photos of merchandising displays and product presentations that inspire you.
- Ask questions. Your vendors are one of the best resources you’ll find at market.
Some of the best-selling brands in your boutique may be the ones you weren’t planning to visit.
Whether you’re attending FLAIR for the first time or it’s become part of your seasonal buying routine, we hope you’ll join us for lunch and take advantage of everything this growing market has to offer.
Learn more about FLAIR Market and register at flairmarkets.com.
If you’re looking for buying education, inventory planning tools, retail coaching, and a community of thousands of independent retailers, we’d love to welcome you to The Boutique Hub at theboutiquehub.com.
We’ll see you at FLAIR!
