Ariat | The Boutique Hub

A Leader in Retail: Ariat

Heart, innovation, and perseverance. Qualities that any successful company must have in order to keep their business alive and well. Those three characteristics are what global brand Ariat was founded on, and are what keeps this enterprise to be one of the industry’s strongest, most well-known businesses.

While few people have not heard of Ariat, most are unaware of the fascinating story and history behind this iconic company. In 1990, while working at Bain and Company on a strategic marketing and product development strategy for a global athletic shoe brand, Beth Cross and co-founder Pam Parker saw an opportunity to apply the principles of athletic shoe technology and sports marketing to the equestrian footwear market. It was then, that Ariat was born.

Three years later, the pair launched Ariat’s first riding boot. Since then, the brand has rapidly developed new technologies and products to serve the needs of the world’s top equestrian athletes.

We’re excited to show off some of Ariat’s new footwear releases, and updates to their fan favorites, all available for your boutique to sell!

WMS PLATINUM  – $125/$249.95
# 10029662

Introducing our Ariat Bridal collection! From a walk down the aisle to a spin on the dance floor, these boots deliver a high fashion look!

·         All over floral embossing
·         Goodyear® leather welt construction
·         Hand-nailed, color stained leather outsole, can be re-soled

WMS PANDORA – $150/$329.95
#10029674

Wow the crowd in this over-the-knee Western inspired boot
·         Genuine suede foot and upper
·         Western stitch detailing
·         Leather tie in the back of top shaft for easy fit adjustment
·         Leather lining
·         Goodyear® leather welt construction
·         Hand-nailed, scoured, and distressed leather outsole, can be re-soled

WMS DIVA – $110/$239.95
# 10029669

This boot is a show-stopper!
·          Premium full-grain leather
·         Intricate floral cut-outs with contrasting underlay
·         Novelty stud detailing
·         Goodyear® leather welt construction
·         Hand-nailed, color stained leather outsole, can be re-soled

WMS DIXON – $90/$179.95
#1002965

Beautiful color updates to one of our favorite, and most-popular booties!
·         Premium full-grain leather foot and upper
·         Cut-out side design detail for easy slip on entry
·         All over 4 row stitch pattern
·         Goodyear® leather welt construction
·         Hand-nailed, color stained leather outsole, can be re-soled

WMS TAILGATE – $100/$199.95
# 10029677

From the game to the dance floor, these boots are a fan favorite!
·         Premium full-grain leather foot and upper
·         Leather lining
·         Goodyear® leather welt construction
·         Hand-nailed, scoured, and distressed leather outsole, can be re-soled

In addition to the footwear we’ve shown above, Ariat also has a wide variety of apparel, outerwear and athleisure wear. If you’re interested in carrying Ariat products in your store or have more questions in regards to their many product offerings, feel free to contact Julia Paulson (via email), to get started!


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Meredith Pomietlo
Meredith Pomietlo
[email protected]

Meredith is our Trend & Podcast Editor here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for Retail.