Who We Are

The Boutique Hub is the world’s largest boutique industry community, connecting boutique retailers, eCommerce retailers, wholesale brands, product makers, and industry services and experts.  The Hub provides daily connection, strategy, training, wholesale shopping, live events, and a voice for the boutique industry.


ShopTheBestBoutiques.com, The Boutique Hub’s sister consumer-facing platform helps shoppers discover boutiques they love.

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Wholesale Brands
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US States
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Boutique Shoppers




Share ideas with vetted and serious boutique owners and wholesale brands daily in the spirit of Community over Competition

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Shop vetted and trusted wholesale brands who excel in the boutique market through our wholesale platform and Facebook groups. Get the latest arrivals, exclusive deals, and private experiences at market just for Hub members.



Access hundreds of trainings for all levels of business, daily content calendars, social media engagement libraries, and guest experts with live trainings weekly.

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Find an accountability buddy (we call them Boutique Besties!) and begin to implement our tips & trainings that will help you grow your business & improve your mindset.

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Use our negotiated perks and discounts on resources, services, and wholesale brands you shop daily.

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Whether it's with our direct contacts at USPS, apparel markets, or titans of the industry, The Hub is a voice for the change needed in our industry today.

What we do


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The Boutique Hub is a one of a kind community that helps online boutiques and brick and mortar boutiques connect.  One simple community that meets your needs on a daily basis. Your questions will be heard and your struggles solved.  No matter the size of your boutique, the discounts, education, experts, and social media strategy will grow your boutique today.

"The Hub is a place we can come together and support one another. We can teach one another, learn together, and build our business as a community"

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Yearly Membership

Save $144 by joining yearly!
$ 24
Per Month (Billed Yearly)

Monthly Membership

Every tool you need, in one place.
$ 39
Per Month


Looking to dive deeper into a subject? We’ve got you covered with courses that cover everything from Instagram to holiday marketing. And we’re always creating more with YOU in mind.


If you’ve been to one of our events, you know that the energy in the room is contagious and indescribable. Ready to get that spark back? Join us at one of our events.

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Our sister platform connects our stores with shoppers that love the experience of shopping with a boutique. We stand behind our boutiques & encourage people to #ShopSmallFirst.

Our Team

Meet the team behind the boutique hub, sharing a passion for retail and changing the lives of business owners every day.

Ashley Alderson

Founder & CEO

Hailing from North Dakota where her nearest shopping opportunity was over 300 miles away, Ashley Alderson longed for a place online to find and shop the boutiques she loved all over the country, together in one place.


“There must be a place for shoppers like me who love boutiques to find them all — and a place boutique owners themselves can connect to find resources & grow,” Ashley thought.


Ashley’s background in business, marketing, and economic development fueled the desire to simply make life easier for small businesses by providing them training, exclusive savings, events, and wholesale shopping, in one simple place. And all in the name of COMMUNITY over COMPETITION since 2013.


Today, The Boutique Hub & Shop The Best Boutiques are the central connection point for the retail industry, providing a daily membership packed with resources, live events, signature courses, wholesale shopping, daily networking and a consumer facing marketplace for boutiques.


Ashley is a wife, busy momma of 3, jewelry junkie, barrel racer, cancer survivor, basketball fan, speaker of sarcasm, and heart for those with a dream.

Beth is a longtime supporter of boutiques and small communities, which is why she is a perfect fit for her position. As one of the Hub's OG's, Beth has seen it all & is the glitter glue that keeps it all together. This girl loves working behind-the-scenes, but when she isn't, you may see her breaking out into dance, drinking a margarita, or asleep if it's after 9pm.

Beth Leahy


Eric has always believed in The Boutique Hub's mission, and when the opportunity presented itself, he joined his wife Ashley as an official team member at The Hub. He has the "helper" mentality and is always looking for ways to secure long-term growth for the company.

Eric Alderson


Ben builds the digital tools that keep the Hub infrastructure running smoothly and is consistently making updates to the Hub website. When he’s not writing code you can find him hiking and biking the midwest.

Ben Holmen


Sara has been in the boutique industry for over 20 years and has a Master’s in Business Administration. As The Boutique Hub’s Director of Education, she will share her practical knowledge of the boutique business with Hub members. On top of her boutique experience, Sara is a rodeo coach, started a jewelry brand, is a wife, and a mom of two girls.

Sara Burks


Jessie is a rancher, western fashion influencer, and serves as Project Manager for The Hub. She spends her days curating fresh content for our website, directing new projects, and occasionally takes over our InstaStories for some fun live-feeds when she's out shopping her favorite boutiques. When she’s not busy working for The Hub, you’ll find her horseback, at Starbucks or practicing her golf game.



Nikki is a creative writer and content creator who has spent 10+ years in the fashion industry as a runway and print model. Her background in communications and marketing, along with her modeling experience fits perfectly with her role creating and managing content as the Creative Content Director at The Boutique Hub.


Creative Content Director

Meredith is our Marketing Projects Manager here at The Hub. She manages and produces the Boutique Chat Podcast, performs graphic design work, and manages the Blog. Meredith has a love fashion and photography.



Marisa is your go-to for all things Customer Service related. As a former boutique owner herself and one of the first members of The Hub, she’s excited to be a part of assisting the team and our members in this #boutiquecommunity



Former award-winning boutique owner and original member of the Hub, Shannon has a passion for all things social media and implementing it across our platforms. She also has a great background to make the connection from a former boutique owner’s point-of-view. Shannon is a wonderful mother of three children, avid pottery collector and lover of all things wine!



Kelly is the magical beancounter of the group! Responsible for all things accounting related, she keeps tabs on customer payments and issues, processes all internal Accounting items, and keeps everyone organized so the ship keeps sailing! As a former fashion consultant, she’s excited to complete the full circle of business operations.



Jeff's unofficial title is "Digital Marketing Unicorn" because he has skills & knowledge that we didn't even know existed! When he's not exploring new marketing avenues, you can find him running, drinking whiskey, speaking sarcasm, or spending time with his wife & son.



Elizabeth is a college student majoring in Business Administration and minoring in Marketing. She handles the shipping at The Boutique Hub and is known for her organization and time management.



Joy was born and raised in Wichita. Kansas and third of six children. She graduated from Wichita State University in 2017 and since then she has worked for several companies as a Web Developer before joining The Hub in 2021. When she's not building web pages she loves to travel, spend time with her family, and spoil her 1-year-old niece!

Joy Lake

Web developer

Tina has been a Cosmetologist for over 30 years as well as a former boutique owner and an original Hub member. Her natural socializing ability and passion for helping others make her position as community moderator a perfect fit. She has spent the past 5 years as a business coach involved in community aspects of small businesses. Tina loves practical fashion, all things glitter, and as a wife, mother of three, and grandmother to two, family time is always most important. On weekends you can find her at the beach with her family, a book and a frozen margarita.

Tina Crowell

Community Moderator

Born and raised in Los Angeles, Alistair became a graphic design professional in Philadelphia and is now artfully living in Paris. She places emphasis on the sense of beauty in artistry over commerciality, all while navigating the visual components that play into a creative and entrepreneurially minded industry. She’s worked in fashion for the majority of her career, has a husky dog, loves art and is excited to contribute all things aesthetically pleasing.

Alistair Schreiber

Branding and Graphic Designer

Samantha is the Wholesale Account Representative at The Hub. She helps Brands navigate the wholesale market by connecting them with vetted retailers, sharing industry-specific tools, and curating a community of peers in business. She brings a unique perspective to the Hub that comes from her experience as a designer/owner of an apparel line and sales representative in an apparel showroom at the Dallas Market Center.

Samantha Conner

Wholesale Account Representative

Charlee is a Content Coordinator at the Hub living in Los Angeles, California. She helps to manage and curate content for the Hub’s social media platforms and she also curates blog content. When she’s not working with the Hub, you can find her being the best dog mom, shopping, or trying out a new recipe in the kitchen!

Charlee Johnston

Social Coordinator

Maya is a wholesale brand representative at the hub. Maya spent the early years of her career working in New York City for high fashion brands. Throughout her career, Maya has experience being a designer/owner of an apparel line, a stylist, an account executive, and a sales representative in apparel showrooms. Her passion in this industry is assisting brands and boutique owners in finding the right product mix for their clients in turn, helping them exceed their goals. Currently, Maya is based in Atlanta and when she is not working on the hub, she is busy being a Mama to her little boy.

Maya Mitchell

Wholesale Account Representative

Steven is based in Tallahassee, Florida and has been doing web development since 2011. His background is a mix of retail, financial data, and consulting that goes back years before joining The Boutique Hub in 2021. When he's not coding, you can find him working on a home improvement project or at one of his local coffee shops with a book.

Steven Roland

Web Developer

How did The Boutique Hub get started?

Get to know us even more on our YouTube Channel to watch behind the scenes at past events, find tips and trainings, and get to know our community.


The Boutique Hub is for all boutique types, apparel, accessories, beauty, decor, and with all selling types from e-commerce, brick and mortar, mobile to social. We do require that all members are a legally operational business including tax id and sales tax permit information. Models such as buy-in-groups are not allowed inside the Hub. We reserve the right to approve or deny any member as we see fit for the integrity of the community. Oh ya, and if you’re mean or don’t like to have fun, you’ll have to go.

If you sell wholesale goods to boutique retailers, we’d love to meet you! We are looking for brands with great reputations, that have been in business for at least 2 months’ time with the quality of their products tested so boutiques know what to expect! We take a firm stance against copy cat brands, so your original creativity should shine. Specifically, if you will ‘make anything’ for customers based on a google photo likely belonging to someone else….we’re not your community.

We get MANY requests to be a vetted service provider of the Hub, but are highly selective in who we partner with. Integrity, months in business, unique services or products, and proven track record are all considered in our terms of service. If you have an app, service, or tool for retailers, apply so we can get to know you and see if we’d be a match made in heaven.

We create new tips and trainings almost daily! We put all of these in our member’s training library, our blog, podcast, groups, and we’ll email you each week with updates! Want to see a training we haven’t created yet? Just ask!

We get it, life happens! You can cancel your monthly membership at any time! If you have an annual membership (which saves you $), you can cancel at that time, anything sooner will remove you from the community at that time. But remember, any discounts you have as a Hub member become void with industry service providers when membership is canceled!


We connect the global boutique industry, so that boutique owners, wholesale brands and service providers can connect, collaborate, find the products, the education, the networking and the big picture vision they need to succeed.