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Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho's Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’t of starting a business.

Episode #227: Successful Business By Knowing Your Customer

October 2, 2019

Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho’s Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do’s and don’t of starting a business.

Read More »
How to Use Personalized Transactional Emails to Boost Your Business

How To Use Personalized Transactional Emails To Boost Your Business

September 30, 2019

<Guest Blog Post> Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic

Read More »
5 Boutique Owner Myths Debunked

Episode #226: 5 Boutique Owner Myths Debunked

September 24, 2019

Have you ever heard these myths? Or gotten caught up in why one of these just doesn’t work for you? Let’s smash – 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today’s myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.

Read More »

MASTERING REPLENISHMENT TO SAVE TIME, MONEY, AND GROW YOUR BUSINESS

September 23, 2019

<GUEST POST BLOG> As we’ve blogged about before, inventory management is one of the most critical components of running a retail business. It can also be one of the most technical parts of owning a retail business, with so many things to take into consideration. A major component of any successful inventory management strategy is replenishment. What is replenishment? Why does it matter? Replenishment is defined as filling-in merchandise or

Read More »
Point of Sale Marketing: The Power Behind Impulse Purchases

Point of Sale Marketing: The Power Behind Impulse Purchases

September 20, 2019

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go.  While the future is exciting, retailers also need to focus on what they can do now with the tools they have.  Let’s talk about point of sale (POS) marketing. It’s at the center of any

Read More »
DIY Boutique Holiday Display Ideas

DIY Boutique Holiday Display Ideas

September 19, 2019

The Holiday season is an opportunity for your boutique to stand out from the crowd. This week’s post features creative projects to help you create an inspired space for your customers to shop. These DIY boutique Holiday display ideas are proof positive that you don’t have to spend a fortune to make your boutique look like a million bucks.

Read More »

10 Holiday Retail Sales Tips

September 13, 2019

This blog post is the first in our guest series with wholesale marketplace Tundra! These 10 Holiday Retails Sales Tips May Change The Way You Do Business. We’re thrilled to partner with them and bring insights about key trends in holiday retail to you along with business building tips from the Hub. The Holidays are just around the corner and we have a few great insider tips to share on

Read More »
Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho's Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’t of starting a business.

Episode #227: Successful Business By Knowing Your Customer

October 2, 2019

Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho’s Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do’s and don’t of starting a business.

Read More »
How to Use Personalized Transactional Emails to Boost Your Business

How To Use Personalized Transactional Emails To Boost Your Business

September 30, 2019

<Guest Blog Post> Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic

Read More »
5 Boutique Owner Myths Debunked

Episode #226: 5 Boutique Owner Myths Debunked

September 24, 2019

Have you ever heard these myths? Or gotten caught up in why one of these just doesn’t work for you? Let’s smash – 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today’s myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.

Read More »

MASTERING REPLENISHMENT TO SAVE TIME, MONEY, AND GROW YOUR BUSINESS

September 23, 2019

<GUEST POST BLOG> As we’ve blogged about before, inventory management is one of the most critical components of running a retail business. It can also be one of the most technical parts of owning a retail business, with so many things to take into consideration. A major component of any successful inventory management strategy is replenishment. What is replenishment? Why does it matter? Replenishment is defined as filling-in merchandise or

Read More »
Point of Sale Marketing: The Power Behind Impulse Purchases

Point of Sale Marketing: The Power Behind Impulse Purchases

September 20, 2019

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go.  While the future is exciting, retailers also need to focus on what they can do now with the tools they have.  Let’s talk about point of sale (POS) marketing. It’s at the center of any

Read More »
DIY Boutique Holiday Display Ideas

DIY Boutique Holiday Display Ideas

September 19, 2019

The Holiday season is an opportunity for your boutique to stand out from the crowd. This week’s post features creative projects to help you create an inspired space for your customers to shop. These DIY boutique Holiday display ideas are proof positive that you don’t have to spend a fortune to make your boutique look like a million bucks.

Read More »

10 Holiday Retail Sales Tips

September 13, 2019

This blog post is the first in our guest series with wholesale marketplace Tundra! These 10 Holiday Retails Sales Tips May Change The Way You Do Business. We’re thrilled to partner with them and bring insights about key trends in holiday retail to you along with business building tips from the Hub. The Holidays are just around the corner and we have a few great insider tips to share on

Read More »

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Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

Read More »

Developing an Organic Content Strategy for Boutiques

If you own and operate a boutique business, we’re betting that you’re extremely busy. Chances are, the last thing on your mind is when to develop a sustainable, repeatable organic content strategy for your store.

Here’s the thing: Creating reusable marketing content for your brand is easier than you think, and below we’ll tackle some easy first steps to get you started.

Read More »

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