Small Business Blog

What if your boutique wasn’t dependent on just one source of customers? In this episode, Ashley sits down with Angie Shelton, owner of Rising Phoenix boutique, to talk about how she built multiple revenue streams that continue to fuel growth in her business. What started as a simple graphic tee business has evolved into a storefront, mobile boutique trailer, two marketplace locations, a website, and several customer experience offerings that

Feeling overwhelmed by all the things you’re supposed to do to grow your boutique? Wondering how to turn information into actual implementation? Ashley Alderson and Sara Burks pull back the curtain on one of the BIGGEST changes inside the Boutique Hub: the launch of the Retail Boot Camp Accelerator. Built from years of working with thousands of boutique owners, the Accelerator combines year-round coaching, expert-led workshops, accountability, implementation support, and

Are you leaving money on the table during the summer slow season? June and July are the most underrated months in retail — and the smartest boutique owners use them to set up a record-breaking fall. Ashley Alderson and Sara Burks break down exactly how to spend the “J months” wisely. They discuss how to audit your business before back-to-school season arrives and where retailers should focus their time to

HR is one of the biggest hats boutique owners wear — whether they realize it or not. From employee paperwork and legal compliance to hiring the right people and building strong team culture, every boutique owner is responsible for creating systems that help employees succeed. Sara Burks breaks down the fundamentals of HR into simple, practical steps boutique owners can actually implement. She explains the three major areas of HR

What happens when a mother-daughter duo combines entrepreneurship, authenticity, and community? In this episode, Ashley sits down with Karen Monroe and Erin Pisani of K Marie Boutique to talk about how they built a thriving boutique brand through live selling, intentional customer connection, and creative in-store experiences. From starting in Karen’s house during COVID to building a warehouse storefront from the ground up, they share the behind-the-scenes reality of growing

Are your customers walking into your store and instantly seeing how your products fit into their lives — or are they left trying to figure it out on their own? In this Five Minute Friday, Sara Burks breaks down one of the biggest merchandising mistakes boutique owners make and how small changes in styling, displays, product photos, and social media can dramatically increase confidence, conversions, and repeat customers. You’ll learn: