
5 Steps to Perfect Prompting: How Boutique Owners Can Actually Use AI to Save Time
Tried AI but didn’t get great results? Here’s how to use ChatGPT for retail marketing the right way — with smarter prompts that save time and increase sales.

Tried AI but didn’t get great results? Here’s how to use ChatGPT for retail marketing the right way — with smarter prompts that save time and increase sales.

Learn how to buy wholesale clothing for your boutique without overbuying. Use smart inventory planning, budget strategy, and reorder systems to protect profit.

The first year of owning a boutique can make or break your business. Learn the five biggest mistakes new boutique owners make — and how to avoid costly inventory, margin, and branding missteps.

Where do boutiques get their clothes? From wholesale vendors, trade shows, and online buying platforms built specifically for retailers. This beginner’s guide breaks down exactly how wholesale works, where to find vendors, and how to start buying inventory the smart way.

It’s almost Dallas Market time and we are counting down the days. The Hub team is heading back to market and we cannot wait to see you in person. We know those days fly by fast, so we’ve rounded up our full schedule to make it easy for you to plan ahead, swing by, and connect with us while you’re there.

Feeling behind on your boutique goals already? February is actually the smartest time to reset your plans. With real sales data in hand and spring ahead, this is your chance to refine—not restart—your strategy. Here’s how to create a focused 90-day boutique business reset and build momentum before Q2.

Starting an online boutique in 2026 isn’t about having the cutest Instagram grid or chasing every trend you see on TikTok. It’s about building a real business — one that makes money, doesn’t burn you out, and actually grows.
If you’ve been stuck Googling how to start an online boutique and feeling overwhelmed by conflicting advice, you’re in the right place. This guide walks you through exactly what matters, step by step — no fluff, no guesswork, no outdated advice.

The Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!Â

January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?
The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.

As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next. Based on 1,000’s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that are truly working right now and will matter most in 2026. These aren’t trends for

Tried AI but didn’t get great results? Here’s how to use ChatGPT for retail marketing the right way — with smarter prompts that save time and increase sales.

Learn how to buy wholesale clothing for your boutique without overbuying. Use smart inventory planning, budget strategy, and reorder systems to protect profit.

The first year of owning a boutique can make or break your business. Learn the five biggest mistakes new boutique owners make — and how to avoid costly inventory, margin, and branding missteps.

Where do boutiques get their clothes? From wholesale vendors, trade shows, and online buying platforms built specifically for retailers. This beginner’s guide breaks down exactly how wholesale works, where to find vendors, and how to start buying inventory the smart way.

It’s almost Dallas Market time and we are counting down the days. The Hub team is heading back to market and we cannot wait to see you in person. We know those days fly by fast, so we’ve rounded up our full schedule to make it easy for you to plan ahead, swing by, and connect with us while you’re there.

Feeling behind on your boutique goals already? February is actually the smartest time to reset your plans. With real sales data in hand and spring ahead, this is your chance to refine—not restart—your strategy. Here’s how to create a focused 90-day boutique business reset and build momentum before Q2.

Starting an online boutique in 2026 isn’t about having the cutest Instagram grid or chasing every trend you see on TikTok. It’s about building a real business — one that makes money, doesn’t burn you out, and actually grows.
If you’ve been stuck Googling how to start an online boutique and feeling overwhelmed by conflicting advice, you’re in the right place. This guide walks you through exactly what matters, step by step — no fluff, no guesswork, no outdated advice.

The Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!Â

January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?
The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.

As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next. Based on 1,000’s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that are truly working right now and will matter most in 2026. These aren’t trends for