Small Business Blog

Why do some employees take ownership while others just go through the motions? The answer isn’t usually more rules, more checklists, or more micromanagement. The most motivated teams understand the purpose behind their work, know how success is measured, and feel empowered to contribute to the outcome. Sara Burks shares 3 PRACTICAL WAYS to motivate your team, increase productivity, and create a workplace culture where employees feel invested in the

What if your “side hustle experiment” accidentally became a multi-store franchise brand? Lindsay Rando, Bobbles & Lace, didn’t set out to build a retail empire. She started with a $70 jewelry pushcart on the streets of downtown LA—and 20 years later, that same mindset evolved into 30+ boutique franchise locations built on styling, community, and real human connection. Inside this conversation, Ashley Alderson and Lindsay break down what actually drives

Should you outsource your boutique’s email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director of Simply Lynn’s Creative, shares a smarter approach that helps boutique retailers build a profitable

What if your boutique wasn’t dependent on just one source of customers? In this episode, Ashley sits down with Angie Shelton, owner of Rising Phoenix boutique, to talk about how she built multiple revenue streams that continue to fuel growth in her business. What started as a simple graphic tee business has evolved into a storefront, mobile boutique trailer, two marketplace locations, a website, and several customer experience offerings that

Feeling overwhelmed by all the things you’re supposed to do to grow your boutique? Wondering how to turn information into actual implementation? Ashley Alderson and Sara Burks pull back the curtain on one of the BIGGEST changes inside the Boutique Hub: the launch of the Retail Boot Camp Accelerator. Built from years of working with thousands of boutique owners, the Accelerator combines year-round coaching, expert-led workshops, accountability, implementation support, and