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How to Start an Online Boutique in 2026 (Step-by-Step, No Fluff)

February 4, 2026

Starting an online boutique in 2026 isn’t about having the cutest Instagram grid or chasing every trend you see on TikTok. It’s about building a real business — one that makes money, doesn’t burn you out, and actually grows.

If you’ve been stuck Googling how to start an online boutique and feeling overwhelmed by conflicting advice, you’re in the right place. This guide walks you through exactly what matters, step by step — no fluff, no guesswork, no outdated advice.

The Boutique Hub at MAGIC New York

January 29, 2026

The Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!

Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?

January 26, 2026

January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?

The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.

Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026

January 23, 2026

As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next. Based on 1,000’s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that are truly working right now and will matter most in 2026. These aren’t trends for

The Boutique Hub at MAGIC Las Vegas

January 21, 2026

The Boutique Hub Team can’t wait to head back to Vegas for the MAGIC Las Vegas – there is more MAGIC than ever to explore this season – we can’t wait to discover it all with you!

#747: Blending Home, Gift, Apparel, and Events into One Profitable Business

January 20, 2026

What if the fastest way to grow your boutique… isn’t more products, but a better experience? In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam at a veggie stand on her parents’ farm to building a booming, curated retail brand—then she moved across the country and essentially started over. We get into the real play-by-play:

The Boutique Hub at Vegas Fashion Week

January 20, 2026

The Boutique Hub at Vegas Fashion Week
We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! With so many sourcing opportunities, Vegas Fashion Week is a ‘must-attend’ event!

Retail Marketing Strategy That Converts Browsers to Buyers

January 19, 2026

Retail marketing doesn’t fail because boutique owners aren’t trying hard enough. It fails because most boutique owners were never taught how retail marketing is supposed to work — how inventory, messaging, timing, and offers all connect to sales. If you’re posting consistently but still wondering why traffic feels unpredictable or sales feel inconsistent, you’re not alone. Retail marketing has changed, and “just showing up” is no longer enough. This guide

Five Minute Friday: You Can’t Build a Business While Running on Empty

January 16, 2026

Burnout is one of the most common struggles for boutique owners, retailers, and small business owners—and it’s rarely caused by laziness or lack of passion. More often, it comes from trying to do too much, growing too fast, and drifting away from the very reason you started your business in the first place. In this episode, Sara Burks breaks down why burnout happens, how over expansion drains your energy, and