Small Business Blog

Want to make more sales and grow your boutique in 2026? Retailers everywhere are pouring money into ads, creating endless content, and still wondering why conversions aren’t happening. The truth? The game has changed—and most boutique owners are playing by outdated rules. Ashley sits down with Jeff Fenn — the marketing director and lead coach of Boutique Hub Black —to break down exactly what’s working RIGHT NOW in Facebook ads,

If you’ve ever felt overwhelmed by too many ideas, struggled to stay focused, or wondered why your business isn’t growing as fast as it should… this conversation is for you. Ashley Alderson and Sara Burks dive into the reality of being a visionary entrepreneur, why not every idea is meant for right now, and how understanding your role (and building the right support around you) can completely change your business.

What does it actually look like to grow a boutique from nothing… into multiple thriving businesses?

Ashley sits down with Alyssa Wagler, owner of Top Notch Boutique, who built her business from the ground up—beginning in a mini barn and growing into storefronts, wholesale, and custom manufacturing.

But growth didn’t come with a clear plan… and it definitely didn’t come easy. This is the real, unfiltered conversation about what happens when your business starts working—and you’re forced to figure out how to scale it in real time.

Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren’t clearly communicated, this conversation hits the tension most boutique owners quietly carry.