Small Business Blog

Which fashion trends should you actually buy for your boutique—and which ones could leave you sitting on unsold inventory? After walking the runways at New York Fashion Week, Samantha Conner breaks down the fashion trends shaping Fall/Winter 2026 and Spring/Summer 2027, with practical advice to help boutique owners make smarter buying decisions. Samantha shares a simple – BUY, WATCH & TEST – framework to help you evaluate upcoming trends, protect

What happens when the platform driving 90% of your sales disappears overnight? Ashley sits down with Dana Hicks, owner of LimeBerry Designs, to share the real story of losing her biggest sales channel and rebuilding her business from the ground up. Ashley and Dana talk about surviving a business crisis, the importance of not putting all your eggs in one basket, learning to focus on profit instead of just sales,

How much revenue are you losing from customers who were ready to buy—but never finished the purchase? In this episode, Ashley Alderson sits down with Jake Inman from Redo to break down one of the biggest opportunities in ecommerce: converting more of the customers you already have instead of constantly chasing new traffic. You’ll learn: Why abandoned carts represent a major opportunity for boutiques How Redo’s Recover tool uses human

Are you taking enough photos when you shop at market? Jacob from FAVES breaks down the 5 reasons boutique owners should take photos at market — and why documenting what you see and buy can make a huge difference long after you leave the showroom. 5 Reasons to Take Photos at Market: 1. Remember What You Bought – (Keep a visual reference of the products, styles, and details you selected.)