Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
Teacher Discounts
Create a special teacher discount day, week, or weekend each month! Kick it off with an extra special day/event to start the school year in STYLE in August! — Use their Teacher ID to validate in person Online Only? Start a thread in your group “Teacher Roll Call!” Then DM those ladies a special one-time use code to save – you could use a Google Form or Typeform to collect emails too then send a special email to just this group!
Denim Guide
Denim is one of the top-selling categories each fall for back-to-school. Create a trend guide, body type guide, or buying guide for your customers to know how to shop your store and best sellers.
Game Day Collections
Whether you carry licensed gear, team up with the local screen printer of choice, or feature fashions in school colors – game day can be marketed to both students + parents and alumni! Feature merch displays, windows, and homepage collections with gameday-school-color features. Don’t forget about your local high schools! When people think of gameday they often think of college. What could your curate for your hometown schools too?
College Care Kits
FOR MOM – kids are gone? Celebrate – bundle items together to help mom feel better. Home decor, self-care, treat your self items! FOR STUDENTS – item bundles focused on home away from home – favorites + necessities that moms can send to their kids in class while they are away. (year-round marketing opportunity to push quarterly/seasonally)
Back to School Bundles
What back-to-school essentials do you have right now or inventory you can get soon? Outfits, accessories, school supplies, and planners? Offer them as a bundle to give moms and students a reason to shop. Work on building your collections now. Bundling and collection building encourages greater sales + a way to move inventory that isn’t on it’s own.
Mom’s Night Out
School’s IN! Moms run their butts off during back-to-school shopping, once they are done shopping for the kids, give them a night out or way to shop for themselves with special perks, pampering, and celebrating.
New Semester, New You
Second only to New Year, back to school is the season of new starts. Use this motto in your marketing to promote new ideas, closets, charities, and fashion. Help your customer start fresh in outfits she feels confident in.
We hope you loved our article on Back to School Marketing Ideas. How else can The Boutique Hub help you grow?
Get more information on growing your business by joining The Boutique Hub where we have tons of training, information, and most importantly, connection! Try out our service for a month, cancel anytime.
Follow along on Instagram @theboutiquehub!
- The Boutique Hub at the Dallas October Apparel
The time has come for Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by! - The 2026 Retail Planner is Here: Bigger, Better, and Built for RetailersIf you’ve been waiting for the next edition of our best-selling planner, the countdown is on! The 2026 Retail Planner is almost here, and this year brings exciting changes you’re going to love.
- 3 Promotions to Run in October to Boost Sales & EngagementLooking for October promotion ideas for your boutique or small business? Discover 3 creative October promotions to attract customers, drive sales, and build engagement this fall.
- The Boutique Hub at MAGIC NashvilleWe are heading to Nashville and can’t wait! The Boutique Hub Team is excited to partner with MAGIC at their inaugural Nashville event. Here’s everything you need to know about attending…
- How to Reclaim Time Before Holiday Chaos HitsThe holiday season is the busiest and most profitable time of year for boutique owners and small business retailers. But let’s be honest: it can also be the most overwhelming. Between buying inventory, planning in-store events, running holiday promotions, and keeping up with daily operations, it’s easy to feel like there aren’t enough hours in the day.
