Will your boutique be ready for Fall/Winter 2026—or will you be buying yesterday’s trends?
Before you head to market, discover the colors, silhouettes, prints, denim, shoes, and styling trends expected to define the upcoming season.
After visiting 28 trade shows and working with more than 800 wholesale brands, Samantha Conner shares what’s emerging on the showroom floor—and how boutique owners can buy smarter before these trends hit the mainstream.
You’ll learn:
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The colors expected to dominate Fall 2026
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Ways to merchandise and style trends to increase sales
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Smart buying strategies for your next market trip
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How to build collections instead of buying random pieces
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Ashley Alderson: Instagram
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