Free shipping can eat into your boutique’s bottom line, but what if the bigger selling point isn’t free at all?
For many shoppers, speed, convenience, and knowing exactly when their order will arrive may matter more than saving a few dollars.
In this episode, Sara Burks challenges boutique owners to rethink their shipping strategy and stop assuming that free shipping is automatically what customers want.
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Why customers may be willing to pay for shipping
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Why fast shipping can be a stronger selling point than free shipping
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How clear shipping cutoffs can create confidence at checkout
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Why boutiques need to solve the actual problem their customers have
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Ashley Alderson: Instagram
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