The following content is a guest blog post provided by Social Retail Marketing.
Q4 is what I typically refer to as the Holiday Bliss of retail! We all start the season very hopefully for a bigger quarter that could potentially result in record sales for our businesses.
Yet, we can easily overlook the importance of having a solid plan to make the busiest time of the year, also the most profitable time of the year.
I have compiled a list of suggestions on how to get ready for the holiday season with Facebook & Instagram Ads, plus a few organic strategies that can work great together with your Facebook Ads Funnel.
- Leverage the power of restocks because they can give you a good percentage of your sales. Run a Facebook/Instagram ad campaign to restocks and don’t touch it unless the products can no longer be restocked.
- Plan your holiday sales at least 2 weeks in advance. Use this Holiday campaign planner for some holiday sales ideas.
- Promote time sensitive offer: Learn to create urgency with promos and best sellers with limited availability, give priority to your subscribers which takes me to my next point.
- Create a VIP list of customers who have bought from you a minimum of X times or spent X amount. Email this segment 30 minutes before everyone else, make them feel special, it’ll cost you less to convert existing customers than find new ones.
- Re-engage non-buyers from last year! A successful tactic I use with some clients is to target via ads those customers who haven’t bought in a year or longer from them, we offer a discount and win them back with ads vs. the win back campaign they won’t open. If you’re a Klaviyo user, you can transfer that segment to Meta Audiences!
- Create holiday sales content ahead of time! Leverage the power of Meta Business Suite to schedule your content ahead of time. It’ll decrease the stress of coming up with your content at the last minute.
- Schedule your Facebook & Instagram ads ahead of time too. Scheduling your ads will ensure they get approved and start running when you need them vs. having to wait for the system to approve them.
- Review last year’s data and see what performed the best! Identify your best seller collection and products, so you can push those as you schedule your campaigns and content. Those sales are a proven concept, duplicate their success this year too.
- Don’t rely solely on Advantage+ Campaigns, utilize the power of warming up a cold audience and manual ads campaigns too. Lookalike audiences still work!
- Lastly, give priority to video! If you’re still not making video part of your content strategy, you’re leaving money on the table! It doesn’t have to be you in front of the camera, it can be a slideshow with your products, fit videos, customers giving you a shout-out. Video viewers are more motivated to convert.
If you find any of these suggestions confusing, please feel free to email me at [email protected], or DM me here. I’ll be happy to help!
Brief Bio: Nadia is the Founder and Lead Marketer of Social Retail Marketing, Inc. Nadia is a whiz with Facebook and Instagram ads. She has successfully scaled her clients’ businesses to six and seven figures using a variety of organic systems and Meta Ads. Nadia is also bilingual, speaking both English and Spanish fluently. She loves nothing more than teaching others about the power of digital advertising- especially women! Nadia is a wife and mother of four daughters (two hooman, two fur babies). When she’s not helping people achieve their business dreams, she can be found spending time with her family or cuddling her beloved fur babies.
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