The news about the Los Angeles fires has been truly heartbreaking. It’s incredibly devastating to witness. If you would like to help, here are some ways you can contribute. While we know there are numerous other resources and places to donate, please proceed at your own discretion.
Sending prayers to Los Angeles and all those impacted by the fires.
As wildfires continue to devastate parts of California, many communities are in desperate need of help. If you’re looking to support those affected, here are some organizations providing critical relief:
American Red Cross
American Red Cross to support the communities in need. The organization said it is staffing evacuation centers and providing supplies.
visiting redcross.org, calling 1-800-RED CROSS (800-733-2767) or texting the word CAWILDFIRES to make a donation.
United Way of Northern California
United Way provides relief to fire victims and helps with long-term recovery efforts through local partnerships. norcalunitedway.org
Best Friends Animal Society
Best Friends Animal Society, which runs a pet adoption center in West Los Angeles, says all donations will be used for emergency assistance to animals impacted by the wildfires. bestfriends.org
World Central Kitchen
World Central Kitchen, founded by chef José Andrés, said it has mobilized across Southern California, providing sandwiches and water throughout the region. The charity said its volunteer chefs are on standby to give out meals. donate.wck.org
Los Angeles Fire Department Foundation
The Los Angeles Fire Department Foundation has called for donations to its wildfire emergency fund. The proceeds will go toward equipping firefighters with tools and supplies to contain the infernos. supportlafd.kindful.com
Los Angeles Regional Food Bank
The Los Angeles Regional Food Bank is accepting food donations and volunteers. lafoodbank.org
League of California Community Foundations
The League of California Community Foundations, a coalition of the state’s nonprofits, is coordinating relief efforts for people affected by the Palisades and Eaton fires. The California Community Foundation said funds raised after previous disasters have helped rebuild homes, restore lost belongings and provide support services such as mental health management. lccf.org
International Medical Corps
The Los Angeles-based International Medical Corps has been coordinating with local health groups to deliver relief supplies, including hygiene and first-aid kits, to communities affected by the fires. The group said it also is ready to provide additional support and services to health facilities if needed. internationalmedicalcorps.org
Direct Relief
The aid group Direct Relief is bringing in emergency health care supplies for community clinics, evacuation centers and local residents affected by the fires. It’s also providing N95 masks, hygiene kits, emergency medical packs and other essentials to partner organizations on the ground in L.A. directrelief.org
Ashes to Action
Powered by Heart on Main Street, the Ashes to Action Campaign is dedicated to providing direct support to independent retailers impacted by these wildfires. Donations will be used for small business grants, programs to guide retailers through the rebuilding process, and tools for creating resilient, thriving Main Streets. https://givebutter.com/Rf96Dr
Together, we can make a difference in supporting those affected by these devastating fires. Whether through a financial contribution, volunteering your time, or spreading awareness, every action counts. The resilience of the people, communities, and businesses in Los Angeles inspires hope during this challenging time. Let’s stand together and help rebuild stronger than ever.
Recent Posts:
- Feeling Stuck in Your Boutique? 7 Signs You’re Ready for Summit
Feeling stuck in your boutique—even though you’re doing everything “right”? You’re not alone. In this blog, we break down 7 clear signs your business has outgrown its current strategy and what to do next. If you’re ready for more clarity, better systems, and real growth, Boutique Summit 2026 might be exactly what you need. - #804: The Ultimate Market Buying Tool Every Boutique Owner Needs
What if the biggest inventory mistakes in your business are happening before the product ever arrives? Ashley Alderson is joined by Ulla Hald, founder of FAVES, to talk about how boutique retailers can buy smarter by planning ahead, tracking purchases in real time, and staying on top of what’s ordered, what’s arriving, and what still… Read more: #804: The Ultimate Market Buying Tool Every Boutique Owner Needs - Five Minute Friday: Sales Are Down… Now What?Sales are down… so what should you actually do next? If you’ve ever had a slow day (or week) where your stomach drops, your heart starts racing, and you’re refreshing Shopify every 10 seconds… this episode is for you. Ashley breaks down exactly how to respond when sales dip — and why panic is the… Read more: Five Minute Friday: Sales Are Down… Now What?
- The Boutique Hub at Atlanta Apparel MarketMake The Boutique Hub Showroom your first stop in Atlanta! Boutique Hub members save money with “Hub Member Only” market discounts. Check in at the showroom to get your Must See List, Buyers Badge and more
- #803: How to Navigate Cash Flow, Inventory, and Survival SeasonsSponsored by Color Guru This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: https://www.colorguruacademy.com/ _____________________ What do you do when your boutique hits one hard month… and then another… and another? In this episode, Ashley sits down with Jessica Brown of Pink… Read more: #803: How to Navigate Cash Flow, Inventory, and Survival Seasons
