Running a boutique is no easy task; you’re the buyer, the marketer, the sales manager, and the customer service rep… all before noon. We get it. That’s exactly why we created Ask Ashley, a one-of-a-kind AI-powered business assistant made exclusively for boutique owners and small retail businesses.
Ask Ashley is your shortcut to the answers you need—fast. Whether you’re wondering how to price your new arrivals, plan your next live sale, set up onboarding for a new hire, or run a successful markdown strategy, Ask Ashley is ready 24/7 with advice tailored specifically to your business.
What Is Ask Ashley?
Ask Ashley is a custom-built AI tool trained on thousands of hours of boutique-specific content from The Boutique Hub and Ashley’s extensive knowledge, gained over 13 years of entrepreneurship. That means it knows your pain points, your goals, and the way retail really works. This isn’t generic advice, it’s built by and for independent retailers who want to grow smarter, not harder.
How It Works
Using Ask Ashley is simple:
- Head to your Boutique Hub dashboard.
- Click “Ask Ashley.”
- Type your question—big or small.
- Instantly get answers, insights, and solutions!
From inventory management to team training, content planning, marketing ideas, and even event preparation tips, Ask Ashley has your back – no need to scroll through endless Facebook threads or rewatch old webinars.
Who Is It For?
If you’re a boutique owner, online retailer, shop manager, or social seller who wears all the hats and juggles it all, Ask Ashley was made with you in mind and only exclusively for Boutique Hub members.
Why Boutique Owners Are Raving
Ask Ashley is more than just a tool, it’s like having a retail expert in your back pocket. Need to plan for Q4? Want to hire your first team member? Need content ideas for Instagram? Just ask.
Our members are already calling it their “business BFF.” And once you try it, you’ll never want to go back to doing business alone. See what our members are saying below!
Ready to Meet Her?
Access Ask Ashley now by joining The Boutique Hub. It’s just one of the powerful tools available inside our membership for boutique owners who are ready to scale with confidence.
Follow along on Instagram @theboutiquehub!
- The Boutique Hub at MAGIC NYC
The Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute! - The Boutique Hub is Heading to PGA Orlando!The Boutique Hub is heading to the PGA Show in Orlando. Tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link.
- 2025 Wrapped: The Boutique Hub Community by the NumbersFrom thousands of daily conversations to millions of podcast downloads, 2025 was a powerful year for The Boutique Hub community. This recap breaks down the biggest wins, trends, and milestones—and shows how retailers can turn that momentum into a clear plan for an even stronger year ahead.
- Sales Tax & Nexus SimplifiedSales tax and nexus can feel like one giant headache — but it doesn’t have to be. If you sell across state lines, even online, you’re expected to collect and remit sales tax based on where your customers live… and those rules change constantly. Understanding when you’ve triggered nexus (and in which states) is the key to staying compliant and avoiding costly penalties. This guide breaks it all down in simple terms, so you can finally feel confident about what you owe, where you owe it, and how to stay ahead of it.
- The Ultimate Year-End Checklist for Boutique OwnersWe are so excited to be bringing you some tips to make rolling into 2026 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more!
