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Five Minute Friday: Know Your Numbers: The Key to Maximizing Profit (IMU Explained)

July 25, 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by unpacking one of the most overlooked but critical metrics in retail: Initial Markup (IMU). Your IMU isn’t just a pricing formula—it’s your profit ceiling. And if you’re not tracking it monthly, you could be limiting your growth without even realizing it. 🔑 Key Takeaways: Understand the Role of IMU in Your Business Learn how to

Read More

#721: What Happens After You Close the Doors? A Real Talk on Reinvention

July 22, 2025

How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I’m joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties. Resources: Alinda Hale: Instagram Join The

Read More

Five Minute Friday: Know Your Numbers – The 2 Metrics That Drive Performance

July 18, 2025

In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business.

Read More

#720: Game On: How Golf, Fashion & Retail Are Colliding

July 15, 2025

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today’s episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women’s and boutique golf apparel, the sport’s shift toward broader family

Read More
Why the LA Experience Is the Most Important Boutique Event of the Year

Why the LA Experience Is the Most Important Boutique Event of the Year

July 9, 2025

When it comes to building a thriving retail business, the right relationships and real-time insights make all the difference. That’s why we created the LA Experience — a curated, in-person event designed exclusively for our Retail Bootcamp students and Boutique Hub Black retailers to connect with brands and service providers in meaningful, high-impact ways.

Read More
Meet Ask Ashley: Your Boutique Business Bestie is Here!

Meet Ask Ashley: Your Boutique Business Bestie is Here!

July 7, 2025

Running a boutique is no easy task; you’re the buyer, the marketer, the sales manager, and the customer service rep… all before noon. We get it. That’s exactly why we created Ask Ashley, a one-of-a-kind AI-powered business assistant made exclusively for boutique owners and small retail businesses.

Read More

Slow Sales? Ask These 5 Why’s Before You Panic

June 27, 2025

Is your cash flow feeling tight but you’re still not paying yourself?
In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.

Read More

The Power of Story, Style, and Sisterhood in Boutique Retail

June 24, 2025

Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.

Read More

Back to School Marketing Ideas

June 24, 2025

Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!

Read More

Five Minute Friday: Know Your Numbers: The Key to Maximizing Profit (IMU Explained)

July 25, 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by unpacking one of the most overlooked but critical metrics in retail: Initial Markup (IMU). Your IMU isn’t just a pricing formula—it’s your profit ceiling. And if you’re not tracking it monthly, you could be limiting your growth without even realizing it. 🔑 Key Takeaways: Understand the Role of IMU in Your Business Learn how to

Read More

#721: What Happens After You Close the Doors? A Real Talk on Reinvention

July 22, 2025

How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I’m joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties. Resources: Alinda Hale: Instagram Join The

Read More

Five Minute Friday: Know Your Numbers – The 2 Metrics That Drive Performance

July 18, 2025

In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business.

Read More

#720: Game On: How Golf, Fashion & Retail Are Colliding

July 15, 2025

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today’s episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women’s and boutique golf apparel, the sport’s shift toward broader family

Read More
Why the LA Experience Is the Most Important Boutique Event of the Year

Why the LA Experience Is the Most Important Boutique Event of the Year

July 9, 2025

When it comes to building a thriving retail business, the right relationships and real-time insights make all the difference. That’s why we created the LA Experience — a curated, in-person event designed exclusively for our Retail Bootcamp students and Boutique Hub Black retailers to connect with brands and service providers in meaningful, high-impact ways.

Read More
Meet Ask Ashley: Your Boutique Business Bestie is Here!

Meet Ask Ashley: Your Boutique Business Bestie is Here!

July 7, 2025

Running a boutique is no easy task; you’re the buyer, the marketer, the sales manager, and the customer service rep… all before noon. We get it. That’s exactly why we created Ask Ashley, a one-of-a-kind AI-powered business assistant made exclusively for boutique owners and small retail businesses.

Read More

Slow Sales? Ask These 5 Why’s Before You Panic

June 27, 2025

Is your cash flow feeling tight but you’re still not paying yourself?
In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.

Read More

The Power of Story, Style, and Sisterhood in Boutique Retail

June 24, 2025

Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.

Read More

Back to School Marketing Ideas

June 24, 2025

Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!

Read More

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