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From Burnout to CEO: Building a Business with Purpose and Balance

December 4, 2024

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.

How to Prepare for the Boutique Summit 2025

November 27, 2024

Ready to transform your business? Picture two days immersed in inspiration, game-changing strategies, and connections that will shape your future. Here’s your step-by-step guide to make the most of this year’s Summit!

Gift Guide for the Boutique Boss!

November 26, 2024

What do you get as a gift for someone in retail? What do boutique owners really want this season? We asked, and they answered, take it from us, your favorite BoutiqueBoss is looking for one of these items under the tree this year!

The Small Business Event Taking Over the Nation This Holiday Season: Pink Friday 2024

November 21, 2024

As the holiday season begins, Pink Friday stole the spotlight, encouraging shoppers to “Think Big, Shop Small” by supporting local businesses the Friday before Thanksgiving. Small businesses across the country are transforming the retail landscape with special events, community gatherings, and exclusive deals. This year, thousands of small businesses participated!

The Impact of Shopping Small First

November 19, 2024

Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.

5 Tips to Prepare Your Small Business for a Successful 2025

November 18, 2024

The start of a new year is a chance to refresh, refocus, and set your business up for success. But instead of waiting until January to dive into your goals, the best strategy is to start preparing now. By taking action before the year ends, you’ll hit the ground running and gain a competitive edge as 2025 unfolds.

Holiday Retail Tip: USPS Shipping Cutoff

November 15, 2024

The holiday season is the busiest time of year for retailers, and getting your marketing strategy in place is essential to make the most of it. A significant date to focus on this season? The USPS shipping cutoff. Here’s a guide to leveraging this deadline to boost profits, keep customers happy, and make sure every sale counts.

Designing with Purpose: Crafting Products that Spark Joy and Connection

November 12, 2024

Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more.

How Small Business Owners Can Use ChatGPT to Create Engaging Product Descriptions & Content

November 11, 2024

Managing a small business involves wearing a lot of hats, and creating fresh, engaging content is just one of them. From product descriptions to social media posts, quality content can drive sales and customer loyalty. But it’s time-consuming—and that’s where ChatGPT can be a game-changer.

Holiday Retail Tip: Make It Easy

November 8, 2024

What are you doing to make your customers’ lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you.