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#746: How Knowing Your Customer Starts With Knowing Yourself

January 13, 2026

In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that’s equal parts deeply personal and highly tactical. Kristi shares her journey from nursing to photography to direct sales, the moment her company shut down with almost no notice. But the story doesn’t stop there. Kristi breaks down how she pivoted into owning her own boutique, how she finally got clear on who her

Why Growing Your Boutique Feels Exhausting and What to Do Instead

January 12, 2026

Retail today looks nothing like it did a few years ago. Customer behavior has shifted. Marketing is noisier. Margins are tighter. And the “work harder” approach that once fueled growth is now burning boutique owners out. If your boutique is growing but feels heavier instead of easier, you’re not imagining it. Retail has changed, and growth now requires a different approach. This guide breaks down how boutique owners can grow

Five Minute Friday: The Six Layers Behind Retail Bootcamp (And Why They Work)

January 9, 2026

Retail Bootcamp didn’t come from a textbook or a perfectly mapped business plan — it was built in the middle of failure, fear, and figuring things out the hard way. In this Five Minute Friday (okay… a little longer than five minutes 😉), Ashley Alderson shares the behind-the-scenes story of how The Boutique Hub was almost lost before it ever really began — from imposter syndrome and trusting the wrong

#745: Why 15,000 Stores Closed in 2025 and What YOU Can Do About It

January 6, 2026

Welcome to the new year! On the first episode of 2026 Ashley Alderson is joined by Sara Burks for a big-picture retail conversation that every boutique owner needs right now! Retail is changing fast — and 2025 proved that “business as usual” isn’t enough anymore. With reports showing 15,000+ store closures, Ashley & Sara unpack what really happened, what retailers got wrong, and how small businesses can build a stronger,

10 Costly Retail Mistakes Boutique Owners Make (And How to Fix Them With Retail Bootcamp)

January 5, 2026

Running a boutique business can be one of the most rewarding—and challenging—adventures. Whether you’re just starting your boutique or you’ve been in business for years, it’s easy to fall into common traps that hold your growth back. The good news? You’re not alone—and you don’t have to figure it out on your own either.

That’s where Retail Bootcamp comes in. This proven boutique coaching program is designed to help boutique owners like you grow smarter, more profitably, and with a clear plan in place.

Winter Market Roundup: Atlanta, Dallas & Las Vegas A Boutique Hub Guide for Gift, Home & Lifestyle Retailers

Winter Gift & Home Market Roundup: Atlanta, Dallas & Las Vegas

January 4, 2026

A Boutique Hub Guide for Gift, Home & Lifestyle Retailers Winter markets are where the buying year truly begins and 2026 is no exception! From gifts and décor to lifestyle and curated home goods, Atlanta, Dallas, and Las Vegas offer three of the most essential winter buying experiences for retailers. Whether you’re a seasoned gift shop owner or an apparel boutique expanding into lifestyle categories, these markets are key to

The Boutique Hub at the Dallas January Total Home & Gift Show + Apparel, WESA + AETA

January 2, 2026

The time has come for Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!

Five Minute Friday: Why Most New Year Plans Fail And How to Do 2026 Differently

January 2, 2026

In today’s Five Minute Friday, I’m officially inviting you to join me for The Best Year Yet Challenge—our biggest free training of the year. Planning a new year shouldn’t feel overwhelming or leave you burned out by March. Instead of chasing perfection or setting goals that fade fast, this challenge is all about creating a clear, realistic, and actionable plan for 2026—one you can actually stick to. Over three powerful

#744: The End-of-Year Checklist Every Retailer Actually Needs

December 30, 2025

As we close out 2025 and step into a brand-new year, this episode isn’t about pretty planners or lofty resolutions — it’s about the behind-the-scenes work that actually sets your business up for success. In this solo episode, Ashley Alderson walks you through the five critical areas every retailer must review before the year ends so you’re compliant, organized, profitable, and positioned to lead — not just hustle — in

Your Boutique Has a Voice. It’s Time Your Marketing Did Too.

December 30, 2025

“Your boutique already has a voice customers trust. SellSavvy helps you make sure your marketing finally sounds like it.”
Your audience doesn’t need more noise — they want more you. They want connection, personality, and that one-on-one feel that made them fall in love with your brand in the first place. SellSavvy helps you deliver that at scale, turning every customer interaction into an opportunity to sell smarter — not louder.