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The Power of the Pivot: Navigating Big Shifts in Business

Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she shares from her own experiences and difficult leadership moments that have allowed her to pivot successfully.

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DIY Boutique Holiday Display Ideas

The Holiday season is an opportunity for your boutique to stand out from the crowd. This week’s post features creative projects to help you create an inspired space for your customers to shop. These DIY boutique Holiday display ideas are proof positive that you don’t have to spend a fortune to make your boutique look like a million bucks.

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Negotiating Your Lease: The 3 Essentials Every Retailer Must Know

When opening or relocating a brick-and-mortar retail space, negotiating your lease is a critical step for setting up your business for success. Abby and Sheila from Petal Retail Advisors, experts in retail real estate, share their top three tips for negotiating your lease and why these steps can make or break your business.

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From Burnout to Breakthrough: Getting Back to Basics in Retail

Change is inevitable in life, which is why it’s so important that we master the art of learning, growing, and evolving appropriately with each shift. My guest today is Kary Jackson, who has done just that. I have had the privilege of seeing how Kary’s business keeps evolving over time, and it’s impossible not to admire her tenacity as she has grown and kept going through it all. Listen in as she opens up about dealing with personal life events while keeping her business going, transitioning from having a business partner to working solo again, and more. 

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Maximize Your Holiday Season Sales by Leveraging Customer Shopping Behavior

As we head into the Christmas season, we want to focus on a key customer shopping behavior – EMOTION. The holidays evoke a range of emotions, from nostalgia to happiness and a sense of magic. We aim to create this emotional experience for our customers during their in-store shopping. Research shows that 80% of shoppers prefer to do their holiday shopping in-store, indicating a strong desire for an exciting and festive shopping experience.

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Beyond the Boutique: The Business of Fashion

Are you curious about how to rise through the ranks in the fashion industry? In today’s episode, I’m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly’s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational.

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A Heart for Retail: Supporting Stores in Times of Crisis

What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception.

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Black Friday Marketing Ideas for Small Businesses

Black Friday is upon us and holds so much potential for small businesses. However, if you want to ensure a seamless and successful Black Friday for your small business, you need to start planning now! We have you covered with Black Friday marketing ideas for your small businesses PLUS another annual retail event you do not want to miss out on this year! 

Read More

The Power of the Pivot: Navigating Big Shifts in Business

Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she shares from her own experiences and difficult leadership moments that have allowed her to pivot successfully.

Read More

DIY Boutique Holiday Display Ideas

The Holiday season is an opportunity for your boutique to stand out from the crowd. This week’s post features creative projects to help you create an inspired space for your customers to shop. These DIY boutique Holiday display ideas are proof positive that you don’t have to spend a fortune to make your boutique look like a million bucks.

Read More

Negotiating Your Lease: The 3 Essentials Every Retailer Must Know

When opening or relocating a brick-and-mortar retail space, negotiating your lease is a critical step for setting up your business for success. Abby and Sheila from Petal Retail Advisors, experts in retail real estate, share their top three tips for negotiating your lease and why these steps can make or break your business.

Read More

From Burnout to Breakthrough: Getting Back to Basics in Retail

Change is inevitable in life, which is why it’s so important that we master the art of learning, growing, and evolving appropriately with each shift. My guest today is Kary Jackson, who has done just that. I have had the privilege of seeing how Kary’s business keeps evolving over time, and it’s impossible not to admire her tenacity as she has grown and kept going through it all. Listen in as she opens up about dealing with personal life events while keeping her business going, transitioning from having a business partner to working solo again, and more. 

Read More

Maximize Your Holiday Season Sales by Leveraging Customer Shopping Behavior

As we head into the Christmas season, we want to focus on a key customer shopping behavior – EMOTION. The holidays evoke a range of emotions, from nostalgia to happiness and a sense of magic. We aim to create this emotional experience for our customers during their in-store shopping. Research shows that 80% of shoppers prefer to do their holiday shopping in-store, indicating a strong desire for an exciting and festive shopping experience.

Read More

Beyond the Boutique: The Business of Fashion

Are you curious about how to rise through the ranks in the fashion industry? In today’s episode, I’m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly’s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational.

Read More

A Heart for Retail: Supporting Stores in Times of Crisis

What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception.

Read More

Black Friday Marketing Ideas for Small Businesses

Black Friday is upon us and holds so much potential for small businesses. However, if you want to ensure a seamless and successful Black Friday for your small business, you need to start planning now! We have you covered with Black Friday marketing ideas for your small businesses PLUS another annual retail event you do not want to miss out on this year! 

Read More
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