Starting a business is an exciting venture, but it’s also a journey filled with critical decisions that shape the future of your brand. One of the most important steps you can take early on is trademarking your business. This legal safeguard not only protects your business name, logo, or slogan but also ensures you have exclusive rights to your brand identity. Here’s why trademarking is essential and how to get started.
Hello! My name is Adair Vilella, founder and CEO of La Pausa Consulting, where I specialize in helping retail and e-commerce small businesses scale sustainably. I am a fractional COO. A recurring challenge my clients faced this year was team management—keeping employees engaged, motivated, and aligned with company goals while navigating the ups and downs of business ownership.
Revolutionizing Sales: What Inside Sales Can Do for Your Business
In the fast-paced world of retail, standing out online can feel challening. That’s where Google Ads comes in—helping you connect with shoppers right when they’re searching for what you offer. But diving into the world of paid ads can be overwhelming, especially if you’re unsure where to start. Don’t worry; we’ve got you covered!
We are so excited to be bringing you some tips to make rolling into 2025 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more!
Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.
Ready to transform your business? Picture two days immersed in inspiration, game-changing strategies, and connections that will shape your future. Here’s your step-by-step guide to make the most of this year’s Summit!
What do you get as a gift for someone in retail? What do boutique owners really want this season? We asked, and they answered, take it from us, your favorite BoutiqueBoss is looking for one of these items under the tree this year!
As the holiday season begins, Pink Friday stole the spotlight, encouraging shoppers to “Think Big, Shop Small” by supporting local businesses the Friday before Thanksgiving. Small businesses across the country are transforming the retail landscape with special events, community gatherings, and exclusive deals. This year, thousands of small businesses participated!
Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.
Starting a business is an exciting venture, but it’s also a journey filled with critical decisions that shape the future of your brand. One of the most important steps you can take early on is trademarking your business. This legal safeguard not only protects your business name, logo, or slogan but also ensures you have exclusive rights to your brand identity. Here’s why trademarking is essential and how to get started.
Hello! My name is Adair Vilella, founder and CEO of La Pausa Consulting, where I specialize in helping retail and e-commerce small businesses scale sustainably. I am a fractional COO. A recurring challenge my clients faced this year was team management—keeping employees engaged, motivated, and aligned with company goals while navigating the ups and downs of business ownership.
Revolutionizing Sales: What Inside Sales Can Do for Your Business
In the fast-paced world of retail, standing out online can feel challening. That’s where Google Ads comes in—helping you connect with shoppers right when they’re searching for what you offer. But diving into the world of paid ads can be overwhelming, especially if you’re unsure where to start. Don’t worry; we’ve got you covered!
We are so excited to be bringing you some tips to make rolling into 2025 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more!
Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.
Ready to transform your business? Picture two days immersed in inspiration, game-changing strategies, and connections that will shape your future. Here’s your step-by-step guide to make the most of this year’s Summit!
What do you get as a gift for someone in retail? What do boutique owners really want this season? We asked, and they answered, take it from us, your favorite BoutiqueBoss is looking for one of these items under the tree this year!
As the holiday season begins, Pink Friday stole the spotlight, encouraging shoppers to “Think Big, Shop Small” by supporting local businesses the Friday before Thanksgiving. Small businesses across the country are transforming the retail landscape with special events, community gatherings, and exclusive deals. This year, thousands of small businesses participated!
Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.
