![Authenticity and personalization have allowed independent retailers to quickly come in and fill the gaps, both online and off.](https://theboutiquehub.com/wp-content/uploads/2017/09/Copy-of-Toshas-Blog-Graphics-3-1024x536.jpg)
Could This Strategy Have Saved Big Box Retail?
Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.