Pink Friday Promotional Ideas

Pink Friday is right around the corner—is your small business ready to make the most of it?

Known as the small business spin on Black Friday, Pink Friday is your chance to encourage shoppers to #SupportSmallFirst—before the big box sales take over.

On November 21, 2025, small businesses everywhere will come together to celebrate the heartbeat of our communities. Whether you sell online, in-store, or both, any small business can participate in Pink Friday. The goal is simple: build excitement around the best “shop small” event of the year and drive loyal customers to shop with you first.

The secret to a successful Pink Friday is preparation. The earlier you start planning, the more impact you’ll make. Not sure where to start? We’ve got you covered with Pink Friday 2025 marketing ideas and promotional strategies that will help your small business stand out.

Before diving in, make sure you’re officially signed up for Pink Friday! Registration is FREE and gives you access to a full library of free resources, including marketing guides, promotional graphics, and step-by-step planning tools, to help you host your best event yet.

Spread the Word: Flyer & Community Promotion Ideas

Getting the word out about Pink Friday starts right in your community! Whether you’re promoting in-store, online, or around town, these flyer ideas will help you connect locally and attract more shoppers to your event.

Here are creative ways to share your Pink Friday flyer:

Display a flyer in your storefront window to catch foot traffic.
Add one to your checkout counter or front desk area.
Tape a mini version on the dressing room mirror for shoppers to see while trying items on.
Send a downloadable PDF flyer to local radio and news stations—many have free local event listings on their websites.
Post your flyer in Facebook Groups or Neighborhood apps like Nextdoor to reach local shoppers.
Drop flyers at local charity offices and invite them to partner with you for a donation drive during Pink Friday (e.g., food bank, animal shelter, or toy drive).
Pass out flyers to neighboring small businesses and encourage them to join the fun.
Post one at your community center, public library, or coffee shop bulletin board.
Add flyers to teacher lounges at nearby schools or daycares.
Leave flyers at gyms, fitness studios, and salons where locals gather.
Ask your church or women’s group to include it in their weekly bulletin.
Include a flyer in customer orders or shopping bags during the weeks leading up to Pink Friday.
Attach your flyer to local event calendars, both online and printed.
Partner with a local influencer or blogger to share your flyer on their platform.
Create a QR code version of your flyer that links to your website or event page and post it anywhere people scan (windows, counters, or product packaging).

Send a Press Release

Want to get your Pink Friday event featured in the news? A press release is one of the easiest ways to spread the word in your community. Local radio stations, newspapers, and online news outlets love highlighting small business events, especially when it’s free for them to share!

Here’s how to make the most of it:

Use our free Press Release Template (included when you sign up for Pink Friday!) to make writing your release simple and professional.
Share what makes your event special—include your store name, event details, and any fun promotions or giveaways planned.
Attach your flyer or a few store photos to help your story stand out.
Email your release as a PDF to local radio, TV, and newspaper contacts. Many outlets have community event sections on their websites that don’t charge to post.
Submit early so you’re included in weekend calendars or local event roundups.
Add a quote from you or your team about why Pink Friday matters to your business and community.
Don’t forget to post your event online through sites like LinkedIn, Eventbrite, or your city’s event calendar.
Follow up with a friendly reminder or thank-you note if they feature your story.

Social media is one of the best ways to build excitement for Pink Friday! Use your platforms to spread the word, connect with your community, and keep your followers excited leading up to the big day.

Here are some easy ways to promote your Pink Friday event online:

Create a Facebook Event for your store so customers can RSVP and share it with friends. Add your event details, hours, and any exclusive deals or giveaways you’ll be offering.
Share the official Pink Friday Hub Event to your page to show you’re part of the nationwide movement.
Post on Instagram and Facebook Stories regularly with countdowns, sneak peeks, and behind-the-scenes clips.
Engage in the event itself by sharing photos, videos, and comments. Seeing activity in the event will encourage more people to attend!
Create a Pink Friday Reel that shows what you’re preparing, your team’s excitement, or a quick walkthrough of your store.
Start a Pink Friday Highlight on Instagram and add to it daily leading up to the big day—include sneak peeks of product arrivals, decor setup, and event teasers.
Design a special Pink Friday Gift Certificate or store credit option that customers can use later (perfect for a slower week after the holidays).
Share the #SupportSmallFirst Map on your stories and posts so shoppers can find your business and other participating stores nearby.
Encourage followers to tag you when they post about their Pink Friday purchases or event experience. Re-share their content to boost engagement.
Host a giveaway or countdown challenge on social media (for example: “Tag your shopping buddy for a $25 gift card!”).

Ways to Collaborate for Pink Friday

Collaboration is one of the best ways to grow your reach and make your Pink Friday event even more fun. Partnering with other small businesses or local organizations helps draw a bigger crowd and builds stronger community connections.

Try a few of these ideas:

Partner with a local organization for a community event, like a dog adoption day with your local animal shelter.
Host a toy or food drive in-store and offer a small discount or raffle entry for donations.
Invite local pop-ups or makers to set up in your store—think jewelers, pottery artists, or bakers—to create a mini-marketplace experience.
Team up with nearby boutiques that sell different products (children’s clothing, home décor, gifts, etc.) and cross-promote each other’s events.
Run a joint giveaway with your “Boutique Bestie.” Each business contributes a prize, and customers enter by following both accounts or shopping in-store.
Go Live together on Facebook or Instagram to share what’s happening in each of your stores and why shopping small matters.
Partner with a local coffee shop or bakery to offer drinks or treats during your event for a “Shop & Sip” experience.
Create a local shopping passport or punch card that includes all participating stores—shoppers who visit each location can enter to win a prize.

In-Store Promotion Ideas

Make your in-store Pink Friday experience unforgettable with fun touches that surprise and delight your shoppers! These ideas help you build excitement, encourage longer visits, and create moments worth sharing on social media.

Try a few of these in-store promotion ideas:

Create a “Think Pink” Giveaway Basket filled with pink goodies. Have shoppers enter by joining your email list or following you on social media.
Decorate a pink or white Christmas tree with opposite-colored ornaments. Tie ribbons to the branches with secret discounts or prizes for shoppers to pull at checkout.
Host a Sip & Shop with pink lemonade, lemon cookies, or sweet treats to create a relaxed, festive vibe.
Put on a mini fashion show featuring your favorite holiday looks or bestsellers. Stream it live on social media for extra exposure.
Host an ugly sweater contest for shoppers or your team—offer a fun prize or discount to the winner.
Create matching Pink Friday tees for your team to wear in-store. It builds team spirit, looks great in photos, and helps your staff stand out.
Set up a Pink Photo Wall or Balloon Arch where customers can snap photos and tag your business.
Offer “mystery discounts” at checkout or hidden under select products to keep the excitement going all day.

Online Promotion Ideas

Bring the Pink Friday excitement online! Whether you’re selling through social media, your website, or both, these digital promotion ideas will help you connect with your audience, boost engagement, and highlight your community spirit.

Try these online ideas:

Add a donation link in your post or live video comments that supports a local charity or cause.
Partner with a charitable organization and donate a portion of each sale (for example, “Today only, $1 from every purchase goes to Backpacks for Kids”).
Go live with a local designer or maker to cross-promote your products and share what each of you offers.
Create a themed live sale—wear all pink, use a pink backdrop, and decorate your setup to celebrate the day.
Host a “Pink Trivia” game during your live! Use fun pink-themed questions like movie quotes from Pretty in Pink or lyrics from Pink Floyd.
Collaborate with other small businesses to host a virtual “Destination Shopping Event” where each business goes live at different times and tags the next.
Post a “Support Small First” photo grid with other local businesses to show your community support and encourage shoppers to buy local.
Add a Pink Friday banner or hero image to your website or online storefront to remind customers it’s time to #ShopSmallFirst.
Share behind-the-scenes content leading up to your event—like prepping products, setting up your space, or packaging Pink Friday orders.

Pink Friday Sale Ideas

In-Store Ideas:

Host a Pink Friday Doorbuster. Give the first 50 customers a swag bag or exclusive gift to start the day strong.
Create themed bundles or pre-wrapped gifts for moms, teachers, best friends, and teens. Move overstock with a BOGO 50% off or bundle discount.
Run a Pink Friday Giveaway. Anyone who shops that day is automatically entered to win a prize—like a Yeti, local gift card, or custom product pack.

Online-Only Ideas:

Launch a “Pink Friday” Collection on your website featuring limited-time bundles, sale items, or exclusive products available only that weekend.
Offer a timed flash sale—for example, “30% off for the next 3 hours only!”—to create urgency and boost traffic throughout the day.
Reward online shoppers with a digital gift card, bonus item, or coupon toward a future purchase when they spend over a set amount.
Send a special Pink Friday email or text with early access for VIP customers. Include a direct link to shop and a countdown timer for urgency.
Add a pop-up banner or homepage graphic that promotes your Pink Friday sale and includes your #ShopSmallFirst message.

We hope you loved our article on Pink Friday Promotional Ideas.

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Pink Friday Promotional Ideas