Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?
There’s an art to crafting a good offer, it’s a balance between moving your customers to action and not giving away the entire farm.
Here are a few ideas to help get your own creative juices flowing!
Then, once you’ve got these, we’ve got more here on our Holiday Marketing Masterclass!
5 Ways to Craft Offers Your Customers will Love
1. Create a Loss Leader.
Find an item your customers will love most that you can discount to move customers to your store or website, that you still keep some margin on. Think, door-busters! Perhaps your door-buster is a product you purchased at a great price with good markup like accessories, or it’s a gift for the first 30 purchases like druzy earrings.
2. Offer Bundles.
Some of your shoppers will be savvy enough to style outfits together, while others won’t or won’t have time to make that many clicks. Pair outfits together and offer them as a package price. What a fun thing to market to men that makes their life a little easier! Afterall, does your husband know your size or what you like?
3. Offer Incentives for Later.
Increase 1st Quarter sales by offering bonuses or gift cards available only after January 1st, to shoppers who reach a certain spending threshold, win a contest or sign-up for your e-news list!
4. Give a Gift with Purchase.
Depending on the size/value of your gift with purchase, you may consider only offering this with sales above your AOV amount. Or, a smaller gift with any smaller order. You might be surprised at what shoppers will spend to get something (cute) for free. Here’s a way you could also use the gift card or bonus for 1st Quarter!
5. Offer Hourly Specials.
The early bird gets the worm! Create a scaled discount that starts high in the morning and lessons throughout the day. This again creates urgency for your shoppers and demand for popular items. Just be careful not to go too high with your sale. Rather than discounts across the store, choose which categories you want to move and that still offer protected margins. Then, change categories each hour to keep a lower offered discount.
We are rooting for you this holiday season and beyond! As always, leave us a comment and tell us what you think or Pin this post for quick reference anytime!
WANT ACCESS TO THE ONLY HOLIDAY MARKETING COURSE FOR BOUTIQUE OWNERS? Here’s what’s inside the Holiday Marketing Masterclass.
- How to Reclaim Time Before Holiday Chaos Hits
The holiday season is the busiest and most profitable time of year for boutique owners and small business retailers. But let’s be honest: it can also be the most overwhelming. Between buying inventory, planning in-store events, running holiday promotions, and keeping up with daily operations, it’s easy to feel like there aren’t enough hours in the day. - The Boutique Hub at MAGIC NYCThe Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!
- How to Manage Your Open-to-Buy for the Holiday SeasonLearn how to manage your open-to-buy before holiday demand hits. Discover retail inventory planning tips to boost cash flow, avoid overbuying, and maximize boutique profits this holiday season.
- Email Marketing Made Simple: Why automation and segmentation is a game-changer for retailersEmail marketing has consistently remained a powerful tool for retailers and small businesses alike to reach their audience in a specific way. With the benefits of automation and segmentation that have developed over time, email marketing is, without a doubt, one of the most powerful tools a retailer can use to market themselves!
- The Smart Retailer’s September Playbook: 5 Ways to Prep Now for a Profitable Holiday SeasonFor small business retailers, the end of August isn’t just about back-to-school sales — it’s the signal that the holiday season is right around the corner. While big-box stores are already pushing fall and Christmas displays, boutique owners and independent retailers know the smartest moves happen in September.
