Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?
There’s an art to crafting a good offer, it’s a balance between moving your customers to action and not giving away the entire farm.
Here are a few ideas to help get your own creative juices flowing!
Then, once you’ve got these, we’ve got more here on our Holiday Marketing Masterclass!
5 Ways to Craft Offers Your Customers will Love
1. Create a Loss Leader.
Find an item your customers will love most that you can discount to move customers to your store or website, that you still keep some margin on. Think, door-busters! Perhaps your door-buster is a product you purchased at a great price with good markup like accessories, or it’s a gift for the first 30 purchases like druzy earrings.
2. Offer Bundles.
Some of your shoppers will be savvy enough to style outfits together, while others won’t or won’t have time to make that many clicks. Pair outfits together and offer them as a package price. What a fun thing to market to men that makes their life a little easier! Afterall, does your husband know your size or what you like?
3. Offer Incentives for Later.
Increase 1st Quarter sales by offering bonuses or gift cards available only after January 1st, to shoppers who reach a certain spending threshold, win a contest or sign-up for your e-news list!
4. Give a Gift with Purchase.
Depending on the size/value of your gift with purchase, you may consider only offering this with sales above your AOV amount. Or, a smaller gift with any smaller order. You might be surprised at what shoppers will spend to get something (cute) for free. Here’s a way you could also use the gift card or bonus for 1st Quarter!
5. Offer Hourly Specials.
The early bird gets the worm! Create a scaled discount that starts high in the morning and lessons throughout the day. This again creates urgency for your shoppers and demand for popular items. Just be careful not to go too high with your sale. Rather than discounts across the store, choose which categories you want to move and that still offer protected margins. Then, change categories each hour to keep a lower offered discount.
We are rooting for you this holiday season and beyond! As always, leave us a comment and tell us what you think or Pin this post for quick reference anytime!
WANT ACCESS TO THE ONLY HOLIDAY MARKETING COURSE FOR BOUTIQUE OWNERS? Here’s what’s inside the Holiday Marketing Masterclass.
- The Boutique Hub to Deliver Retail Education at Mode Market 2026
Mode Market 2026 is raising the bar for dance retailers everywhere. In an exciting new partnership with The Boutique Hub, the February event will now open with a full day of business education designed to help retailers boost sales, sharpen strategy, and build stronger brands. Taking place Wednesday, February 4, 2026, at the Henry B. González Convention Center in San Antonio, this collaboration blends Mode Market’s industry expertise with The Boutique Hub’s proven track record of empowering independent retailers. From mastering email marketing to optimizing in-store merchandising and turning local wins into online growth, attendees will gain the tools and insights needed to thrive in today’s ever-evolving retail landscape. - What’s Trending in Gift & Home: A Holiday Buying Guide for Independent RetailersDiscover what’s trending in the gift and home industry with this Holiday Buying Guide for Home & Gift Retailers. In partnership with the Reps Are Local Too community, this guide highlights top holiday product trends, buying timelines, and merchandising ideas to help independent retailers plan inventory and maximize profits. Learn when to order, what to stock, and how to connect with local reps to keep your store ahead this season.
- The Boutique Hub at Vegas Fashion WeekThe Boutique Hub at Vegas Fashion Week We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! With so many sourcing opportunities, Vegas Fashion Week is a ‘must-attend’ event!
- The Boutique Hub at Atlanta MarketMake The Boutique Hub Showroom your first stop in Atlanta! Boutique Hub members save money with “Hub Member Only” market discounts. Check in at the showroom to get your Must See List, Buyers Badge and more
- The Boutique Hub at the Dallas January Total Home & Gift Show + Apparel, WESA + AETAThe time has come for Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
