We’re excited to announce that, for the first time, The Boutique Hub will be attending and presenting at the NY NOW Summer Market this August in New York City. This milestone highlights our growing commitment to supporting the fast-rising Home + Gift category within our retail community.
Why the NY NOW Summer Market?
The Home + Gift market has quickly become the fastest-growing retail category within The Boutique Hub membership. To continue supporting this incredible community, we’re establishing a presence at one of the industry’s top trade show events— NY NOW.
NY NOW is a multi-day wholesale market where thousands of legacy and emerging brands come together to showcase their newest collections to top buyers from around the world.
The excitement doesn’t stop there. Live from the Javits Center, attendees can enjoy a packed lineup of experiences, including educational sessions, brand activations, and even sponsored happy hours.
What We’re Bringing to the NY NOW
At The Boutique Hub, our mission is to connect and empower retailers and wholesale brands through education, opportunity, and a trusted community. By attending the NY NOW Summer Market, we’re excited to:
- The Boutique Hub presents KNOWING YOUR NUMBERS: Creating your scorecard for success and profit using the Boutique Hub’s 6-Layers of Retail, live at the Education Hub
- Support Home + Gift brands in building connections with boutique retailers
- Discover emerging lines that will resonate with our boutique community
- Bring back trend insights and exciting new brands for our members
- Help more buyers confidently explore new categories and events
Why This Matters for You
If you’re a boutique owner looking to deepen your assortment, Home + Gift is a rapidly growing product category. The discovery of new brands, vendors, and ideas on how to merchandise is unparalleled at NY NOW.
Let’s Meet Up!
The Boutique Hub team will be on site August 4th, with the Education Hub presentation taking place at 11 am – 11:45 am EST. Look for Dane Cohen hanging out in the Education Hub before and after the presentation to talk shop, advise on inventory, and provide website audits live from the show. Â
Register through the exclusive HUB link to receive VIP treatment at the show! → HERE
Questions: Reach out to [email protected]
Ready to Grow Your Boutique with the Best in the Business?
Whether you’re just getting started or scaling to the next level, The Boutique Hub is your go-to community for boutique owners who mean business.
Join thousands of boutique owners inside our membership and get instant access to:
- 100+ trainings, templates, and proven strategies
- Insider wholesale discounts on Hubventory
- A private community of supportive, driven retailers
- Monthly tools to grow your sales and streamline your biz
👉 Ready to make your next move your best one? Join The Boutique Hub Membership
- Feeling Behind Already? Why February Is the Perfect Time to Reset Your Boutique Plans
Feeling behind on your boutique goals already? February is actually the smartest time to reset your plans. With real sales data in hand and spring ahead, this is your chance to refine—not restart—your strategy. Here’s how to create a focused 90-day boutique business reset and build momentum before Q2. - How to Start an Online Boutique in 2026 (Step-by-Step, No Fluff)Starting an online boutique in 2026 isn’t about having the cutest Instagram grid or chasing every trend you see on TikTok. It’s about building a real business — one that makes money, doesn’t burn you out, and actually grows. If you’ve been stuck Googling how to start an online boutique and feeling overwhelmed by conflicting advice, you’re in the right place. This guide walks you through exactly what matters, step by step — no fluff, no guesswork, no outdated advice.
- The Boutique Hub at MAGIC New YorkThe Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!Â
- Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store? The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.
- Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026
As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next. Based on 1,000’s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that… Read more: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026
