We’re thrilled to announce that The Boutique Hub will be attending the PGA Show in Orlando, FL. This is an exciting step into one of the fastest-growing segments in fashion and lifestyle retail.

Why the PGA Show?
Golf is more than a game — it’s a lifestyle, and the fashion industry is taking note. With the golf apparel market projected to reach over $13 billion by 2032, there’s a massive opportunity for boutique retailers and wholesale brands to grow in this space.
From golf-inspired athleisure to performance meets fashion trends, today’s golf customer is looking for style that goes from course to cocktails.
What We’re Bringing to the PGA
At The Boutique Hub, our mission is to connect and empower retailers and wholesale brands through education, opportunity, and a trusted community. By attending the PGA Show, we’re excited to:
- Support golf and activewear brands in building connections with boutique retailers
- Discover emerging lines that blend fashion, function, and lifestyle
- Bring back trend insights and exciting new brands for our members
- Help more buyers confidently explore new categories, like golf apparel
Why This Matters for You
If you’re a boutique owner looking to diversify your assortment, golf apparel is a natural fit — especially if you’re already carrying:
- Athleisure
- Preppy summer styles
- Active lifestyle or travel wear
Your customers — pickleball moms, golf league members, and country club goers — are already searching for these elevated, sporty looks.
Let’s Meet Up!
The Boutique Hub team will be on site at the PGA Show on January 20th. Look for Ashley Alderson on stage at 9:30am. She’d love to meet you and connect you with exciting product lines and personalized support!
Register through the exclusive HUB link to receive VIP treatment at the show! → HERE
Choose the ‘Industry Professional’ option and enter code “BHFREE26” to remove the show fees. Â
Let’s build new opportunities together — both on and off the course.
Questions: Reach out to [email protected]

- How to Start an Online Boutique in 2026 (Step-by-Step, No Fluff)
by Shannon GordonStarting an online boutique in 2026 isn’t about having the cutest Instagram grid or chasing every trend you see on TikTok. It’s about building a real business — one that makes money, doesn’t burn you out, and actually grows. If you’ve been stuck Googling how to start an online boutique and feeling overwhelmed by conflicting advice, you’re in the right place. This guide walks you through exactly what matters, step by step — no fluff, no guesswork, no outdated advice. - The Boutique Hub at MAGIC New York
by Shannon GordonThe Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute! - Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?
by Shannon GordonJanuary is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store? The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible. - Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026
by Shannon GordonAs we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next. Based on 1,000’s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that… Read more: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026 - The Boutique Hub at MAGIC Las Vegas
by Shannon GordonThe Boutique Hub Team can’t wait to head back to Vegas for the MAGIC Las Vegas – there is more MAGIC than ever to explore this season – we can’t wait to discover it all with you!




