San Antonio, TX — February 2026 — Mode Market, the premier trade event for dance industry retailers, is proud to announce an exciting new partnership with The Boutique Hub, bringing an unprecedented full day of business education to kick off Mode Market 2026. Taking place Wednesday, February 4, 2026, at the Henry B. González Convention Center in San Antonio, this collaboration is designed to equip dance retailers with tangible, high-impact strategies they can implement immediately to grow their businesses.
Retailers attending the event will begin their Mode Market experience with a dedicated day of learning, led by some of the most respected minds in retail, marketing, and profitability. From email marketing and merchandising strategy to turning in-store success into online revenue, attendees will walk away refreshed, inspired, and armed with actionable tools that support sustainable growth. “Today’s retail landscape is more connected than ever. Whether you sell apparel, accessories, or dancewear, every boutique faces the same challenges; buying smarter, selling faster, and building lasting loyalty. That’s where The Boutique Hub and MODE align: empowering retailers of every kind with the tools, community, and education to grow stronger and stay ahead,” commented Samantha Conner, Director of Wholesale for The Boutique Hub.
“We are thrilled to partner with The Boutique Hub to bring this level of education to Mode Market,” said Keri Suffolk, of Mode Market. “Retailers work incredibly hard, and our goal is to deliver content that not only inspires them but also gives them real, immediately usable tactics they can put into practice the moment they return home. This partnership elevates what Mode Market can offer, and we couldn’t be more excited.”
Helena Hines of Mode added, “Education is the heartbeat of strong retail leadership. The Boutique Hub shares our belief that when retailers learn, they grow, and when they grow, the entire dance industry grows with them. This collaboration gives store owners and buyers the rare chance to pause, refocus, and reconnect with the strategy behind their business. We know they will leave the room energized and ready to take on 2026 with confidence.”
Following the education day, Mode Market’s exhibit hall will open for the remainder of the week, giving retailers the opportunity to shop with their favorite dance vendors, discover new brands, and write orders for the upcoming season.
The Boutique Hub at Mode Market — Day of Education
Wednesday, February 4, 2026
Bridge Hall — Henry B. González Convention Center, San Antonio, TX
11:00 – 11:30am
Welcome by The Boutique Hub Speaker — Samantha Conner
11:30am – 12:20pm
Samantha Conner — Keynote Address
12:30 – 1:20pm
Jane Casper — Benefits and Strategies for Email Marketing
1:30 – 2:30pm
Lunch Break
2:30 – 3:20pm
Josh Orr — How Brick and Mortar Retailers Can Turn In-Store Success Into Online Sales
3:30 – 4:20pm
Christyne Gray — From Barre to Bottom Line: Profit-Centric Strategies for Dance Boutique Success
4:30 – 5:20pm
Speaker: Samantha Conner — The Retail Game Plan: Buy to Win, Sell to Shine
5:30 – 6:20pm
End-of-Day Panel with All Speakers — Retail Outlook for 2026
7:00pm
Wild West Themed Welcome Reception
Together, Mode Market and The Boutique Hub are committed to nurturing the future of dance retail, one empowered boutique at a time.
For press inquiries, please contact:
[email protected]
