What is Pink Friday?
Since 2020, Pink Friday has been a nationwide movement held on the Friday before Black Friday, created to encourage shoppers to discover and support small retailers first during the holiday season.
In 2025, Pink Friday will take place on Friday, November 21st, 2025.
More than just a shopping day, Pink Friday is about celebrating the heart of local economies. It’s a chance for small business owners to showcase their stories, connect with their communities, and remind shoppers why supporting small matters.
The official tagline, #SupportSmallFirst, gives retailers an opportunity to shine a spotlight on their brand, host events, and rally their community before the holiday rush begins.
The History & Impact of Pink Friday
Pink Friday was founded in 2020 by The Boutique Hub, with a simple but powerful idea: what if shoppers supported small businesses before turning to Black Friday deals at big-box stores?
In its first year, hundreds of retailers across the U.S. joined the movement. Within just a few years, that number grew to thousands of small businesses nationwide—from Main Street boutiques to online shops.
Every November, Pink Friday helps small retailers:
- Drive early holiday sales and start the season with momentum
- Educate shoppers about the value of buying small and local
- Build community pride by turning shopping into a celebration
The impact goes beyond sales. Pink Friday has become a cultural movement that reminds people why small businesses matter: they create jobs, support schools and events, fuel local economies, and give neighborhoods their character.
Why Pink Friday Matters
- Supports local economies – shopping small keeps dollars in your community.
- Celebrates diversity & creativity – independent retailers offer unique finds you won’t see at mass retailers.
- Empowers business owners – each purchase helps small business owners thrive.
Pink Friday isn’t just about sales—it’s about making intentional choices that create lasting impact.
How to Participate in Pink Friday 2025
If You’re a Shopper:
- Mark your calendar for November 21, 2025.
- Support small first – visit your favorite boutiques, local shops, and small online retailers. Browse our online nationwide map to check out participating retailers near you.
- Spread the word – share your Pink Friday finds on social media using #SupportSmallFirst and #PinkFriday.
- Invite friends and family to shop alongside you and choose local over big-box.
If You’re a Small Business:
- Sign up to participate – Join Pink Friday 2025 here.
- Plan an event or promotion – host an in-store party, online special, or community giveaway.
- Access free marketing tools – use Pink Friday graphics, banners, and guides to get the word out.
- Engage your audience early – promote across email and social channels leading up to November 21st.
Why Retailers Love Pink Friday
Thousands of small businesses have participated since the event began. Retailers say it helps:
- Kick off the holiday season with momentum
- Drive new customers to support small
- Stand out from big-box competition
- Strengthen community connections
Participation is 100% free for all types of small business retailers.
Pink Friday 2025 Quick Facts
- Date: Friday, November 21, 2025
- Where: Nationwide – in-store and online
- Who: Any small business can participate
- Cost: Free to join
- Why: To put small businesses first during the holiday shopping season
Join the Movement
Whether you’re a shopper who loves supporting your local community or a retailer ready to make an impact, Pink Friday 2025 is your chance to be part of something bigger.
👉 Shoppers: Mark your calendar for November 21st and get ready to #SupportSmallFirst.
👉 Retailers: Sign up here to participate in Pink Friday 2025.
Together, we can make small businesses the first stop of the holiday season.
