MARCH 20-21, 2022 / DALLAS MARKET CENTER
Your Path To A Successful Boutique Begins Here
The boutique industry is not the same it was 24 months ago and trying to keep up with all the changes can be near impossible.
It is time to come together and show the retail world the real meaning of “Community Over Competition!” It is time to innovate, create, and master the skills needed to secure a bright and successful future.
At The Boutique Summit you will learn the skills needed to accelerate ahead of the trends. You will…
- Discover the marketing strategies that are going to change social media throughout 2022
- Learn how to drive thousands of people to your site and through your doors with SEO
- Define an monumental vision for your business
- Gain actionable steps to maximize Shopify, Live Selling, and Facebook Ads
- Refine your skills to manage your team, your inventory, and your finances
So much of the retail industry is cutting costs and trying to survive, but that will NOT create the growth and expansion YOU are after.
Join The Boutique Hub for the Boutique Summit and create a plan so that your boutique business just doesn’t survive – IT THRIVES!
Presented by: The Boutique Hub in partnership with Dallas Market Center
Who is the Boutique Summit for?
The Boutique Summit is for the entrepreneur who dares to dream big, sees no limit to their growth and wants a community that supports and helps them achieve their goals. Our Summit 2022 is all about dreaming big and providing the business tools and network for your boutique, brand or service.
About the
Boutique Summit
Learn game-changing tools and strategies to grow a boutique business no matter the economy.
The Boutique Summit is the premier event for the global boutique industry. We’re going back to our roots in 2022 for our 5th annual event in Dallas, TX. Since 2017, we’ve hosted over 2100 boutique owners, wholesalers, and industry professionals at our Summits and we can’t wait to go back to Dallas, where it all began. Whether you’re just starting out or you’ve been with us at every event, we can’t wait to see you in person in March.
Why Should You Attend
the Boutique Summit?
The Boutique Summit is the boutique retail industry’s top business conference of the year, hosted by The Boutique Hub. Every business is unique and we want the education to relate to YOU and your business. That is why the boutique summit exists, to get into the niches of your business needs with interactive and detailed workshops, industry leading speakers and opportunities to meet collaborators that will help grow your business! .
the #1 Boutique Owner Event Of 2022
Seo & Traffic Generators
Lean how the top boutiques, new boutiques, and industry experts increase local awareness, online authority and increase the number of people through their doors and on their site.
Get dozens of pro tips that will save you time and money.
- Online Traffic
- The perfect Product Page
- Maximizing Every Click
- Capturing Every Page Visitor
- Optimizing your online store
Boutique Owner Success Panel
Running an online boutique or a brick and mortar boutique? Discover what it takes to build a brand, excite your shoppers, and generate sales like crazy.
- What is working TODAY?
- How to avoid mistakes
- Best sales generators
- Lessons learned along the way
- Strategies for new boutique owners and million dollar earners
The Future Of Live Selling
Get the exact strategies, systems, and secrets about how to perfect your live sales from Brandon Kruse himself.
- Timing your sale
- Perfecting your offer
- Syncing with inventory
- Running tests
- Answering questions
Many Many More Topics…
Ashley Alderson
Hailing from North Dakota where her nearest shopping opportunity was over 300 miles away, Ashley Alderson longed for a place online to find and shop the boutiques she loved all over the country, together in one place.
“There must be a place for shoppers like me who love boutiques to find them all — and a place boutique owners themselves can connect to find resources & grow,” Ashley thought.
Ashley’s background in business, marketing, and economic development fueled the desire to simply make life easier for small businesses by providing them training, exclusive savings, events, and wholesale shopping, in one simple place. And all in the name of COMMUNITY over COMPETITION since 2013.
Today, The Boutique Hub & Shop The Best Boutiques are the central connection point for the retail industry, providing a daily membership packed with resources, live events, signature courses, wholesale shopping, daily networking and a consumer facing marketplace for boutiques.
Ashley is a wife, busy momma of 3, jewelry junkie, barrel racer, cancer survivor, basketball fan, speaker of sarcasm, and heart for those with a dream.
ASHLEY ALDERSON
The Boutique Hub
Brandon Kruse
Brandon is a serial entrepreneur with a history of founding, operating and exiting successful businesses. Brandon started as a programmer at the age of 15 at a telecom company called Digium. He subsequently founded DialMaxx, which was acquired by magicJack (NASDAQ: CALL) a month before his 21st birthday. Brandon has since founded several other companies, including HuntsvilleWest – a startup incubator with 24 companies, Ploid.io – a human genome data storage platform, and more recently, CommentSold.
BRANDON KRUSE
CommentSold
Marcus Lutrell
Decorated Navy SEAL Marcus Luttrell. His best-selling book Lone Survivor recounts the harrowing story of Operation Redwing, and serves as a tribute to his friends and teammates that did not survive. His life has been distinguished by the
honor, courage and steadfast commitment to brotherhood he
exhibited while serving his country, and he reflects these qualities
by inspiring countless others with the lessons he has learned and
continues to spread.
(Video Plays)
MARCUS LUTRELL
Decorated Navy SEAL & Best-Selling Author of Lone Survivor
Paul Erickson
Paul Erickson presently serves as Director of Sales with Management One Inc. Based out of Minneapolis, Minnesota he has served retail clients throughout the United States, Canada, Latin America and the Caribbean.
Widely recognized for his talents as a retail educator, Paul has conducted seminars and workshops to retail trade shows and conferences throughout North America, Europe and Asia. He has been featured in Fortune Magazine, Women’s Wear Daily, MR Magazine and on the CBS Evening News.
Mr. Erickson received a BS in Marketing from the University of Wisconsin and has completed a number of graduate level courses in Data Analysis and Statistical Theory and Probability.
PAUL ERICKSON
Management One
Charis Jones
Charis Jones is the CEO and Chief Designer of Sassy Jones. A self-taught designer with a healthy combination of grit and glamour, she embodies everything the brand stands for beauty, brilliance, and rule-breaking. What makes the brand successful is her obsession with being of service to the Sassy Jones customer base. As a busy entrepreneur, wife, and mom to twin boys, she designs with the real woman in mind, because she’s one, too. Her goal is to make style and fashion feel effortless for the woman who wants and does it all.
Under her leadership and vision, the brand has stunned the business and fashion worlds, having reached the 24th spot on the Inc. 5000 list and been named by Forbes as one of the top 25 small businesses that thrived during the pandemic. Charis has been recognized as a 2021 Ernst & Young Entrepreneur of the Year, a Tory Burch Foundation Fellow, and as a winner of HSN’s “The Big Find,” she is regularly featured on their long-standing retail platform. With impeccable style, flair, and innovation, Sassy Jones is blazing pathways and creating history in ways the independent fashion industry has not yet seen.
CHARIS JONES
CEO & Chief Designer, Sassy Jones
Lori Harder
Lori Harder has built 3 separate seven-figure businesses. She is the founder and CEO of Lite Pink, a new lite rosé wine spritz and non-alcoholic rosé. She is a best-selling author and the host of The Earn Your Happy podcast with 32 million downloads, and co-hosts the new podcast Girlfriends & Business, launched alongside Alli Webb (founder of Drybar) and Brittany Driscoll (founder of Squeeze). Her career started in fitness as a 3X fitness world champion, 11X fitness cover model, and gym owner. Her true calling in business was revealed through her experience becoming a Top 7-figure earner in network marketing.
LORI HARDER
Founder & CEO - Lite Pink
ALISON GROOMS
Jules & James Boutique - CEO
MARY LANDGREBE
ManagementOne Retail Expert
ULLA HALD
Founder & CEO - Faves
Sara Burks
Sara Burks currently serves as The Boutique Hub's Director of Education, where she focuses on sharing practical and implementable strategies and solutions, to retail businesses of all shapes and sizes. With a Master's in Business Administration, and more than two decades worth of experience in the retail industry--both as a boutique and brand owner--Sara is extremely well-versed when it comes to the day-to-day challenges that retail owners face. Since her time at The Boutique Hub, Sara has developed numerous programs, and lead more than 1000 retail owners through Retail Bootcamp, The Hub's premier retail coaching course.
Sara and her husband Jacob have been married for 21years, and the pair share two daughters, Bridee (18) and Lainee (17).
SARA BURKS
The Boutique Hub
CHRISTYNE GRAY
She Profits Now
Jeff Fenn
Jeff's unofficial title is "Digital Marketing Unicorn" because he has skills & knowledge that we didn't even know existed! When he's not exploring new marketing avenues, you can find him running, drinking whiskey, speaking sarcasm, or spending time with his wife & son.
JEFF FENN
The Boutique Hub
MINESSA KONECKY
Direct to Success
Shannon Gordon
Former award-winning boutique owner and original member of the Hub, Shannon has a passion for all things social media and unique marketing tactics. She is the brain-child behind the Small Business Marketing Bundle, Social Sunday and Instagram Ignite Masterclass. Shannon is a mother of three, lover of all things colorful and music trivia obsessed.
SHANNON GORDON
The Boutique Hub
SARAH HALL
Happily Ever Co - Owner
THERESA KELLY
Payton Piper Boutique - Owner
Karli Harris
I'm Karli - founder + CEO at Everyday Chic Boutique!
Everyday Chic started 7 years ago in my guest bedroom, I was a young girl with zero clue about what I was doing. However, what I did know was this --> I absolutely love fashion & I love people even more. I knew that fashion to me was so much more than just clothes - it's expression, it's empowering, it's saying who I am without even talking. {{however y'all I LOVE to talk, so ask me anything }}
I'm an Ohio girl, born and raised. I answer to wifey & mama to my little girl who is a little over 1 now! I'm a caffeine addict. I love working out, country music, lake life & movie quotes.
I'm an amputee - I geek out on motivational quotes, mindset building & personal growth. My dream is to write books & speak on stages all over the country. I'm here to change the lives of those around me & I hope you're here for it.
Now that you know me, I can't wait to get to know YOU all! Introduce yourself below!
My insta: keeping.upwith.karli
KARLI HARRIS
Everyday Chic Boutique - Owner
JASON STOKER
Director of Outbound Sales - CommentSold
Kadee Coffman Blair
Kadee Coffman is a national TV host and sideline reporter who can be seen on networks such as: CBS Sports Network, NBC Sports Network, Great American Country (GAC), RFD-TV, The Cowboy Channel and more. Kadee has also been hired to moderate star-studded events including a sit down interview with Academy Award winner Diane Keaton, New York Times Best Selling Author Moll Anderson, and Emmy Winning TV personality Carson Kressley. In addition, Kadee is director of business development at CORE Construction. Known as the 3rd largest K12 school builder in the country, Kadee acts as the link between CORE Construction and future clients, helping keep CORE top of mind in her community and beyond.
KADEE COFFMAN BLAIR
National TV Host & Reporter - EMCEE
Digital Ticket
$199
- 2 -Day Livestream Access
- Digital access to all keynotes & breakout sessions
- Digital Workbook
- Lifetime Digital Access to the event
- 30 - Day Access to Keynote Speaker Session with Marcus Lutrell – Decorated Navy SEAL & Best-Selling Author of Lone Survivor. (Expires Aril 30, 2022)
Member ONLY
Ticket
$460
- Attend 2 day conference filled with speakers,, networking & actionable takeaways
- Digital access to all keynotes & breakout sessions
- Physical Workbook
- Lunch on both days
- (1) Complimentary speciality cocktail at Sunday's Sip-n-Shop
- Opportunity to meet new Hub vendors before Dallas Market
- Basic Swag Bag
- Discounted pricing for Hub Members (See email for discount code/link)
- NEW: Access to Summit Soiree
General Admission Sold Out
$550
- Attend 2 day conference filled with speakers, networking & actionable takeaways
- Digital access to all keynotes & breakout sessions
- Physical Workbook
- Lunch on both days
- (1) Complimentary speciality cocktail at Sunday's Sip-n-Shop
- Opportunity to meet new Hub vendors before Dallas Market
- Basic Swag Bag
- NEW: Access to Summit Soiree
VIP Pass
SOLD OUT
$850
- Attend 2 day conference filled with speakers, networking & actionable takeaways
- Digital access to all keynotes & breakout sessions
- Physical Workbook
- (2) Complimentary speciality cocktail at Sunday's Sip-n-Shop
- Opportunity to meet new Hub vendors before Dallas Market
- VIP Swag Bag
- NEW: Lunch with VIP Mentors of Both Days
- NEW: VIP Mentor Roundtables on Sunday evening
- NEW: Access to Summit Soiree
- First Dibs on Breakout Session Selection
- Photo Opp with Ashley Alderson
- VIP Breakfast on Monday
- Reserved seating at conference
Sponsors
Live Event Schedule
Tuesday, March 22nd
7AM Registration & Tradeshow Open
8:45AM–BOUTIQUE BUILDING BLOCKS OF SCALE WITH ASHLEY ALDERSON
10AM The Future of Live-Selling & Strategies to Level Up Your Business with Brandon Kruse (CommentSold)
11:10AM Breakout #1
A: Shopify Strategy Straight from a Successful Boutique Owner (Karli Harris, Everyday Chic Boutique)
B: Instagram Workshop (Shannon Gordon, The Boutique Hub)
C: Pro Live-Selling Techniques with CommentSold
D: Where Did My Money Go? (Christyne Gray, SheProfitsNow & Mary Landgrebe, Management One)
12:25PM General Lunch + Tradeshow
12:25PM VIP Lunch with Mentor Roundtables
1:45PM Boutique Owner Success Panel
2:50PM Ending Keynote – TBA
4-5pm VIP Roundtables in Education Lounge
4 – 6:30PM Sip-n-Shop with 50+ Wholesale Brands & Industry Service Providers (Sponsored by Hotline)
8-9:00 AM VIP Breakfast
9:00AM What Will It Take to Win in 2022? (Paul Erickson, Management One)
10:15AM Breakout #2
A: Inventory Management with CommentSold + Management One
B: Say Goodbye to the Pixel: Meet the Future of Facebook Ads (Jeff Fenn & Minessa Konecky)
C: Workforce 2022: How to Optimize, Train, & Build Your Next Gen Workforce (Sara Burks, The Boutique Hub)
D: TBA
11:30AM General Lunch + Tradeshow
11:30AM VIP Lunch with Mentor Roundtables
12:45PM Breakout #3
A: SEO Workshop (Jeff Fenn, The Boutique Hub)
B: Market Maximization: Planning, Investing, Optimizing Inventory (Sara Burks & Ulla Hald)
C: TikTok Workshop with Successful Boutique Owners
D: Warehouse Optimization: Working on Logistics, Layout & Fulfillment with Jason Stoker (CommentSold)
2:00PM The Single Biggest Reason Why Boutiques Succeed! with Ashley Alderson (The Boutique Hub)
3:00PM Closing Keynote – Jesse Itzler
4:20 – 6:30PM Dinner on Your Own + Get Glammed Up for the Night!
6:30 – 9:30PM Summit Soiree – Your Chance to Dress Up! Drinks. Hors d’overs. Entertainment. Special Surprises.
Dallas Apparel Market Opens
Dallas Apparel Market Opens
What is the location of The Boutique Summit 2022?
The Boutique Summit will be held in Dallas, TX at the Dallas Market Center, home of Dallas Apparel Market.
When will tickets go on sale?
Tickets will go on sale in December 2021. Sign up for email updates & we’ll send you a link when they go live.
What is the cost of a ticket?
$400 - 700 depending on the ticket type
Should I attend this instead of Dallas Apparel Market?
No way! While you get personable interaction with tons of brands, this event should not replace Market in your itinerary, which begins the day after The Boutique Summit.
Will The Boutique Summit always be in the same location?
No, we’ve rotated between Dallas & Atlanta in the past and hope to continue to move it in future years.
I’m not a boutique owner yet - is this event for me?
How can I sponsor?
Interested in sponsoring? Please fill out this form and we’ll send you our media kit. Sponsorship spots are limited!
What is your refund policy?
NEW THIS YEAR: We understand that the world can change at the drop of a hat, so we want to be as accommodating as possible with our refund policy.
- The Boutique Hub cancels the event: 100% refund + processing fees
- The Boutique Hub changes the dates: registration will transfer to new event, but you have to option to request a refund (100% + processing fees)
- You request a refund by December 31, 2021: 100% refund (less processing fees)
- You request a refund by Jan 31, 2022: 75% refund (less processing fee)
- You request a refund by Feb 28, 2022: 50% refund (less processing fee)
- Anytime after March 1, 2022: no refund issued unless you can show proof of a positive COVID test (will qualify for 75% refund less processing fee)
I can’t attend. Will there be digital access?
Yes! We’ll live stream the event & make all sessions available after the live event.
Where should I stay?
What should I bring?
An open mind & a good attitude! We’ll have pens, a workbook, refreshments, snacks, and meals. If you get cold though, you may want to bring a sweater.
What should I wear?
Are children allowed?
