How does someone get into manufacturing their own line? How can you stay creative and on top of the game? And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can be prepared for trends in denim for the fall.
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ABOUT THE BRAND
Judy Blue was established in 1999 with a mission to create and provide denim that could please all denim
aficionados. Our unique wash techniques, body-hugging fit and great quality of denim combine to create jeans that are both trendy and comfortable. With a passion for denim, we thrive on creativity with an understanding of the importance of craftsmanship. Launched first with a retail business in downtown LA, Judy herself has a heart for small business owners and boutiques. After losing her retail store to a fire during the LA riots, Judy’s passion turned to denim, and the line boutiques have come to love today.
KEY TAKEAWAYS
- Failing doesn’t mean it’s over.
- Quality is key.
- Micro influencers might be the next big thing.
- Real Housewives reality TV might just be your next fashion inspo.
SHOW NOTES
04:35 – The start of Judy Blue Denim.
08:30 – How did they transition into ecommerce?
16:00 – Influencers and out of the box marketing
19:00 – The value of being only a boutique brand.
21:35 – Tips on scaling.
BOOKS & PODCASTS MENTIONED
How I Built this Podcast
FOLLOW JUDY BLUE
On Facebook
On Instagram
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Original Air Date: June 19, 2018
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