Guest Blog The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on
If you’ve been following our blogs for a while, you probably saw our blog on hair accessories and how they are a great way to build your margins which in turn increases your profit! Well, today we are focusing on other margin builders from some great brands. If you have traveled to LA or even just shopped on FashionGo, you know that jewelry is a great way to increase
That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy
Whether your customers like cats or dogs, tapping into products that tailor to their pet can be a smart business move! Just like with children, pet parents are super motivated to find cute & fun items to express their love for their furry friend. The best part? All of these are great gifts for the dog lovers in your customer’s lives for the holidays. We have reached out to some
Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This
Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a
Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time
I know, I know it seems crazy to be thinking about the new year, but we can never plan too early! This holiday is a major one and there is nothing more that people love than getting dressed up and celebrating! We have reached out to some of our brand members to see what they have for the new year. Whether your customer is staying home (like me) to celebrate
Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino. Meet this new online fashion marketplace for wholesale, and enjoy
Do you ever have a coworker, a teacher or an acquaintance that you need to find a gift for? I know that I am constantly trying to find little items that I can include in a Christmas gift for my son’s teacher, a gift exchange or as a small thank you to someone who helped me out with a task. I would assume, that I’m not much more different than
Guest Blog The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on
If you’ve been following our blogs for a while, you probably saw our blog on hair accessories and how they are a great way to build your margins which in turn increases your profit! Well, today we are focusing on other margin builders from some great brands. If you have traveled to LA or even just shopped on FashionGo, you know that jewelry is a great way to increase
That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy
Whether your customers like cats or dogs, tapping into products that tailor to their pet can be a smart business move! Just like with children, pet parents are super motivated to find cute & fun items to express their love for their furry friend. The best part? All of these are great gifts for the dog lovers in your customer’s lives for the holidays. We have reached out to some
Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This
Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a
Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time
I know, I know it seems crazy to be thinking about the new year, but we can never plan too early! This holiday is a major one and there is nothing more that people love than getting dressed up and celebrating! We have reached out to some of our brand members to see what they have for the new year. Whether your customer is staying home (like me) to celebrate
Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino. Meet this new online fashion marketplace for wholesale, and enjoy
Do you ever have a coworker, a teacher or an acquaintance that you need to find a gift for? I know that I am constantly trying to find little items that I can include in a Christmas gift for my son’s teacher, a gift exchange or as a small thank you to someone who helped me out with a task. I would assume, that I’m not much more different than
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In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.
Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have April Rector, founder of The Light House Boutique, sharing her journey of starting a boutique and the challenges she faced along the way. April shared so many insightful stories, let’s get into it!
In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.
Welcome back to the Boutique Chat podcast! In today’s discussion, I am chatting with The Boutique Hub’s Director of Digital Marketing, Jeff Fenn. We’re addressing Facebook Ad strategies for small business retailers. Let’s dive in!
