#SmallBusiness Blog

Empowering Entrepreneurs, One Blog at a Time.

All Blogs

Episode #227: Successful Business By Knowing Your Customer

October 2, 2019

Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho’s Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do’s and don’t of starting a business.

Episode #226: 5 Boutique Owner Myths Debunked

September 24, 2019

Have you ever heard these myths? Or gotten caught up in why one of these just doesn’t work for you? Let’s smash – 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today’s myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.

Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

September 17, 2019

Today Marie Earthman, boutique owner and mom, joins us to talk about the importance of taking care of your mental health in the retail business. Marie gives us her background on fighting a lifelong battle with depression and anxiety while managing to have a beautiful family and grow a well known Texas boutique. Though today’s topic is a hard one, it’s one that needs to be more widely talked about. Mental health issues affect so many of us, and Marie shows us you’re not alone, and why comparison is truly the thief of joy.

Episode # 224: Demystifying Facebook Messenger

September 3, 2019

Today Ben Parr, award winning entrepreneur, author, investor, and journalist, joins us for Demystifying Facebook Messenger. This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in ecommerce stores of ALL types, and so much more!

How To Price Boutique Products

August 20, 2019

Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

Episode #222: Why You Need Both Your Right And Left Brain While Running a Business with Krisee and Whitney, Founders of Hayloft Boutique

July 30, 2019

Krisee and Whitney, founder’s of Hayloft Boutique, join us for today’s episode Why You Need Both Your Right And Left Brain While Running a Business. From starting their business with a single t-shirt to now owning a blooming online shop and storefront, Krissee and Whitney give us all the info on how it all came together so perfectly. Some important topics discussed in today’s episode include using CommentSold, managing your inventory, and how to balance the analytical side & the creative side as a lean business. These ladies did not spare any details on what has helped them create a successful business!

Boutique Marketing for Your Audience

July 16, 2019

Erica Kelley, Founder of Whiskey Darling Boutique, joins us for today’s episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads.

Marketing to Millennials for Boutique Owners

July 9, 2019

Today Taylor Jones, Founder of The Tiny Closet, joins us on today’s episode Marketing to Millennials. From her two school busses, Taylor has learned the value of creating the right experience for her customer in an Instagram world. Taylor gives us insight on the importance of always being your authentic self, creating your own style and brand, working with millennials, all things Instagram, and so much more! No matter where you’re at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome marketing tips!

Building a Boutique Brand

July 2, 2019

Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don’t want to miss this inspiring episode!

Boutique Hub 3.0: Dashboard (Phase 4)

June 28, 2019

The dust has finally settled from our big trip to Atlanta for the 2019 Boutique Summit! Events like The Boutique Summit always remind us what an incredible community our members we have, and reinvigorate us to fulfill our mission of helping to build and better the boutique retail industry. Presented by The Boutique Hub. As we mentioned back in January, 2019 is the year of “Relaunch: The Boutique Hub 3.0”,