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#SmallBusiness Blog

Empowering Entrepreneurs, One Blog at a Time.

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Personal Client Relationships: The Most Important Thing to Grow Your Business

November 19, 2018

Guest Blog Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the popularity of 2-day shipping (even 2-hour shipping depending on where you live) and the broad array of assortment your clients can find online, the value a boutique brings is the personal relationship

Read More »

It’s the Little Things, like Stationary  

November 16, 2018

Girls—We are so excited about the cute stationery designs we have to share with you today!  Whether you are looking for stationery to carry in your store, or some to purchase for yourself, we have some amazing styles & brands to share with you!   With email, text messages, facebook messenger & google calendar-it’s easy to forget about the art of the handwritten note or a cute weekly planner–surprise your

Read More »

Loss Leaders: Selling the Right Product at the Right Price and Time

November 14, 2018

Guest Blog It’s not a secret that we’re all here to make money. There may be plenty of other things we’re here for like passion for our products, customers, vendors, and communities, but at the end of the day, we are here to make a living. To do that, we know that we need to sell the right product at the right price at the right time. We talk about

Read More »

Episode #40: Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, Plus Working with High-Level Influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer

November 13, 2018

Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we’re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.   Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive

Read More »

Driving In-Store Traffic

November 7, 2018

Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of

Read More »

Episode #39: 5 Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub

November 6, 2018

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push

Read More »

Why you Need a Separate Phone Number for your Boutique and How to Get One in Seconds

October 26, 2018

Guest Blog  The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on

Read More »

Wholesale Jewelry: Building a Profitable Business with Accessories

October 25, 2018

If you’ve been following our blogs for a while, you probably saw our blog on hair accessories and how they are a great way to build your margins which in turn increases your profit!   Well, today we are focusing on other margin builders from some great brands.  If you have traveled to LA or even just shopped on FashionGo, you know that jewelry is a great way to increase

Read More »

Episode #38: Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

October 23, 2018

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy

Read More »

Wholesale For Animal Lovers

October 18, 2018

Whether your customers like cats or dogs, tapping into products that tailor to their pet can be a smart business move!  Just like with children, pet parents are super motivated to find cute & fun items to express their love for their furry friend. The best part? All of these are great gifts for the dog lovers in your customer’s lives for the holidays. We have reached out to some

Read More »

Personal Client Relationships: The Most Important Thing to Grow Your Business

November 19, 2018

Guest Blog Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the popularity of 2-day shipping (even 2-hour shipping depending on where you live) and the broad array of assortment your clients can find online, the value a boutique brings is the personal relationship

Read More »

It’s the Little Things, like Stationary  

November 16, 2018

Girls—We are so excited about the cute stationery designs we have to share with you today!  Whether you are looking for stationery to carry in your store, or some to purchase for yourself, we have some amazing styles & brands to share with you!   With email, text messages, facebook messenger & google calendar-it’s easy to forget about the art of the handwritten note or a cute weekly planner–surprise your

Read More »

Loss Leaders: Selling the Right Product at the Right Price and Time

November 14, 2018

Guest Blog It’s not a secret that we’re all here to make money. There may be plenty of other things we’re here for like passion for our products, customers, vendors, and communities, but at the end of the day, we are here to make a living. To do that, we know that we need to sell the right product at the right price at the right time. We talk about

Read More »

Episode #40: Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, Plus Working with High-Level Influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer

November 13, 2018

Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we’re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.   Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive

Read More »

Driving In-Store Traffic

November 7, 2018

Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of

Read More »

Episode #39: 5 Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub

November 6, 2018

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push

Read More »

Why you Need a Separate Phone Number for your Boutique and How to Get One in Seconds

October 26, 2018

Guest Blog  The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on

Read More »

Wholesale Jewelry: Building a Profitable Business with Accessories

October 25, 2018

If you’ve been following our blogs for a while, you probably saw our blog on hair accessories and how they are a great way to build your margins which in turn increases your profit!   Well, today we are focusing on other margin builders from some great brands.  If you have traveled to LA or even just shopped on FashionGo, you know that jewelry is a great way to increase

Read More »

Episode #38: Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

October 23, 2018

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy

Read More »

Wholesale For Animal Lovers

October 18, 2018

Whether your customers like cats or dogs, tapping into products that tailor to their pet can be a smart business move!  Just like with children, pet parents are super motivated to find cute & fun items to express their love for their furry friend. The best part? All of these are great gifts for the dog lovers in your customer’s lives for the holidays. We have reached out to some

Read More »

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Most Popular Stories

Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

Read More »

Five Steps to the Perfect In-Store Sales Process

In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.

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