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#SmallBusiness Blog

Empowering Entrepreneurs, One Blog at a Time.

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Episode #37: Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media

October 16, 2018

Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This

Read More »

Five Reasons why Boutiques need iPhone and Android Mobile Apps

October 10, 2018

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Read More »

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

October 9, 2018

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More »

New Years Eve Wholesale for Boutiques

October 8, 2018

I know, I know it seems crazy to be thinking about the new year, but we can never plan too early! This holiday is a major one and there is nothing more that people love than getting dressed up and celebrating! We have reached out to some of our brand members to see what they have for the new year. Whether your customer is staying home (like me) to celebrate

Read More »

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

October 2, 2018

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy

Read More »

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

September 25, 2018

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Read More »

Winter Wholesale Apparel: Melt the Snow with these Hot Trends 

September 18, 2018

So tell me, is buffalo check as big of a trend for you as it is here in the Midwest?  What about leopard? Or the super comfy sweatshirt? If your answer is yes, then this is the blog for you!  We have teamed up with some of our favorite brands to bring you some amazing winter ready apparel! Find these brands in our wholesale marketplace on The Boutique Hub or

Read More »

Episode #33: YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

September 18, 2018

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique

Read More »

Episode #37: Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media

October 16, 2018

Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This

Read More »

Five Reasons why Boutiques need iPhone and Android Mobile Apps

October 10, 2018

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Read More »

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

October 9, 2018

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More »

New Years Eve Wholesale for Boutiques

October 8, 2018

I know, I know it seems crazy to be thinking about the new year, but we can never plan too early! This holiday is a major one and there is nothing more that people love than getting dressed up and celebrating! We have reached out to some of our brand members to see what they have for the new year. Whether your customer is staying home (like me) to celebrate

Read More »

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

October 2, 2018

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy

Read More »

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

September 25, 2018

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Read More »

Winter Wholesale Apparel: Melt the Snow with these Hot Trends 

September 18, 2018

So tell me, is buffalo check as big of a trend for you as it is here in the Midwest?  What about leopard? Or the super comfy sweatshirt? If your answer is yes, then this is the blog for you!  We have teamed up with some of our favorite brands to bring you some amazing winter ready apparel! Find these brands in our wholesale marketplace on The Boutique Hub or

Read More »

Episode #33: YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

September 18, 2018

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique

Read More »

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Most Popular Stories

Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace

Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have Jackie Koch, a seasoned HR and recruiting professional turned consultant.

Building a business from the ground up is a thrilling journey filled with excitement and challenges. Often, entrepreneurs find themselves in uncharted territory when it comes to managing people. The transition from focusing solely on the product or service to leading a team can be overwhelming. In a recent podcast conversation between Ashley and Jackie Koch, the topic of navigating team building and leadership skills was explored, offering valuable insights for entrepreneurs.

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Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

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