It all started in a small booth in Glen Rose, Texas. A 19 year old new mom on a mission to share her creativity with the world on a $3 supply spend, a few cans of paint, a handful of frames and a few garage sale finds. This young lady had some pretty big dreams of one day opening a boutique, but knew she needed to start somewhere to put
List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans. Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we
Growth Giveaways: How to Increase your Boutique’s Social Followers Tomorrow. This could be your go to boutique growth strategy Cutting through the noise of online shopping options is no easy feat. With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to
Engagement Giveaways: Maximizing Your Organic Reach Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You’re not alone, with Instagram’s announced plans for an algorithm change and new updates to Facebook’s ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let’s go back to some basics shall
Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business? We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. But
It’s pretty difficult to scroll through any boutique feed or Instagram feed without coming across some pretty fabulous graphic tee’s. They are certainly one of the most popular items for any women’s closet, no matter her age, location or perception of fashion. Any catchy saying is available to wear on your chest, and while that concept may seem new, it’s certainly not. We sat down with Pink Armadillos, an Austin,
Boutique Strategy: How to NOT Sweat Instagram’s Algorithm Change. Grow Your Boutique on Instagram As a small business owner using Instagram, you’ve probably been bombarded with news about the upcoming algorithm change. “The death of small businesses on Instagram” they say, or Instagram to be ruined just like Facebook….yes, you’ve heard it all. But the way I see it, it may be a little less dramatic. Here’s the full skinny on Instagram’s
Some may call it designer bag murder. Punching holes in a bag that cost as much as a mortgage payment. Get your designer bag rehab on. But when finished, It’s a piece of art unlike any others you own. It’s giving life to a once abandoned handbag that served it’s purpose to the original owner – but has now become a bold statement in a new closet. Rockin MD Customs
Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? For some, market may seem like the ultimate shopping experience, but for those who’ve been there, going to market takes planning, time and organization. We
7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order
It all started in a small booth in Glen Rose, Texas. A 19 year old new mom on a mission to share her creativity with the world on a $3 supply spend, a few cans of paint, a handful of frames and a few garage sale finds. This young lady had some pretty big dreams of one day opening a boutique, but knew she needed to start somewhere to put
List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans. Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we
Growth Giveaways: How to Increase your Boutique’s Social Followers Tomorrow. This could be your go to boutique growth strategy Cutting through the noise of online shopping options is no easy feat. With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to
Engagement Giveaways: Maximizing Your Organic Reach Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You’re not alone, with Instagram’s announced plans for an algorithm change and new updates to Facebook’s ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let’s go back to some basics shall
Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business? We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. But
It’s pretty difficult to scroll through any boutique feed or Instagram feed without coming across some pretty fabulous graphic tee’s. They are certainly one of the most popular items for any women’s closet, no matter her age, location or perception of fashion. Any catchy saying is available to wear on your chest, and while that concept may seem new, it’s certainly not. We sat down with Pink Armadillos, an Austin,
Boutique Strategy: How to NOT Sweat Instagram’s Algorithm Change. Grow Your Boutique on Instagram As a small business owner using Instagram, you’ve probably been bombarded with news about the upcoming algorithm change. “The death of small businesses on Instagram” they say, or Instagram to be ruined just like Facebook….yes, you’ve heard it all. But the way I see it, it may be a little less dramatic. Here’s the full skinny on Instagram’s
Some may call it designer bag murder. Punching holes in a bag that cost as much as a mortgage payment. Get your designer bag rehab on. But when finished, It’s a piece of art unlike any others you own. It’s giving life to a once abandoned handbag that served it’s purpose to the original owner – but has now become a bold statement in a new closet. Rockin MD Customs
Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? For some, market may seem like the ultimate shopping experience, but for those who’ve been there, going to market takes planning, time and organization. We
7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order
Want more tips and insight on what’s happening in the retail industry?
Sign up with 55,000+ retail and wholesale industry insiders on our weekly email list!
In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.
Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have April Rector, founder of The Light House Boutique, sharing her journey of starting a boutique and the challenges she faced along the way. April shared so many insightful stories, let’s get into it!
In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.
Welcome back to the Boutique Chat podcast! In today’s discussion, I am chatting with The Boutique Hub’s Director of Digital Marketing, Jeff Fenn. We’re addressing Facebook Ad strategies for small business retailers. Let’s dive in!
