Social Media Mistakes For Boutique Owners.  As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We've seen it all when it comes to social media posts - the Good, the Bad, and some that are even a little Ugly.  Let's make sure you're setting yourself up for success and not making one of these mistakes. Ready? DON'T forget to include a caption with your photo on Instagram or if you've posted multiple photos on Facebook DO include a description that...

Have you ever taken a close look at your product photos and compared them to other retail photos and asked - which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We've seen it all - the good, the bad, and the ugly and if nothing else, make sure you're not committing one of the 7 Deadly Sins...

One of the things that makes any boutique stand out among the rest is their taste for fashion showcased through the unique lines they carry. No matter how fancy a boutique’s marketing campaign may be, at the end of the day, shoppers still have to love the merchandise! Through our Designer Discovery features, we hand pick a few of our favorite wholesale lines to help you discover popular new merchandise that might be a great fit...

Reaching your followers on Facebook, or any social media channel for that matter has become more of a moving target these days. In the world of fast algorithm changes and an ever-declining reach, retail businesses have to carefully craft content to successfully reach their market. To organically reach people in a new way, video is taking over as the most effective organic content medium. Here are the 5 ways you can rock video for your...

If you have an e-commerce site for your boutique, chances are SEO is something that get’s pushed to the back burner day after day. After all, it’s not something you can really see or touch – but don’t let that fool you. It’s more important than ever to make sure your site is performing on the ‘back-end’ and getting picked up by search engines as boutique e-retail popularity grows.