20 Tips to Keep Your Facebook Audience Engaged. Build Your Boutique Business By Building Your Facebook Audience We know, Insert grumpy face here…. Just when you get your groove, it’s time, yet again, to shift your strategy. Facebook may be the most powerful marketing tool you have, even with an algorithm that significantly drops the reach of overly-promotional content by pages. Why the change?  (Hmm, boutiques doing significant business via Facebook and no cut going to the social giant…we...

The 3 A’s of Dominating Social Commerce.  Why are some boutiques dominating commerce on social media? Well, think of it like this… You’re out with your friends for a night on the town. You’re talking and laughing about old times, the funny things happening in your life today, and consoling each other about the rough stuff.  Social Commerce For Boutique Owners One of your friends casually drops into the conversation that she has some really cute new...

You're Facebook savvy, but is Twitter intimidating? Let's fix that! Here are some basic Twitter tips in Facebook language to get you started tweeting your way to new sales! 1.  Know the lingo TWEET - a 140 character "status update" shared in real time RT or RETWEET -  "sharing" someone else's tweet on your own "page" or visa-versa FAVORITE - "liking" someone’s tweet (it's a little star) #HASHTAG - used to join a conversation...