7 Facebook Hacks You Haven't Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be - simply posting a photo, link, and a price description could get you sales daily. Today, in order to maintain contact with current customers on...

The 7 Best Product Shots for Boutiques. Product Photography For Boutique Owners Part of the allure to shopping with boutiques is the way they teach us how to style. Their beautiful photos show us what pairs well together & inspires us to wear what we might not have picked out on our own. Pictures help women determine quality and style, ultimately leading her to purchase or pass. Need some inspiration? We’ve picked 7 of our favorite product shots to help...

Social Media Mistakes For Boutique Owners.  As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We've seen it all when it comes to social media posts - the Good, the Bad, and some that are even a little Ugly.  Let's make sure you're setting yourself up for success and not making one of these mistakes. Ready? DON'T forget to include a caption with your photo on Instagram or if you've posted multiple photos on Facebook DO include a description that...

Have you ever taken a close look at your product photos and compared them to other retail photos and asked - which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We've seen it all - the good, the bad, and the ugly and if nothing else, make sure you're not committing one of the 7 Deadly Sins...