There’s just something about Texas. The attitude, the way of life, the fashion.  It’s a true world of it’s own, and one that continues to be the breeding ground for up and coming fashion companies both western and mainstream. We recently met up with Texas True Threads, a graphic tee line founded in 2015 from Spearman, Texas, who creates designs for the entire family. We wanted to talk about the boutique market, western fashion and how...

Let's be real here. It's about to get busy and there's no time for overwhelm. When back to school season rolls around, it's a breath of fresh air for boutique owners after the dreaded summer drought.  You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a closet upgrade! There are two types of boutique...

It all started in a small booth in Glen Rose, Texas. A 19 year old new mom on a mission to share her creativity with the world on a $3 supply spend, a few cans of paint, a handful of frames and a few garage sale finds. This young lady had some pretty big dreams of one day opening a boutique, but knew she needed to start somewhere to put every penny of profit back into her...

List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans.  Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we talked about Engagement Giveaways, and how LIKE/SHARE/WIN...