Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? Sure there are many online shopping sites that boutique owners use to buy in bulk, but by making trips to gift and apparel markets, many boutique owners find the most unique brands...

7 Facebook Hacks You Haven't Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be - simply posting a photo, link, and a price description could get you sales daily. Today, in order to maintain contact with current customers on...

The 7 Best Product Shots for Boutiques. Product Photography For Boutique Owners Part of the allure to shopping with boutiques is the way they teach us how to style. Their beautiful photos show us what pairs well together & inspires us to wear what we might not have picked out on our own. Pictures help women determine quality and style, ultimately leading her to purchase or pass. Need some inspiration? We’ve picked 7 of our favorite product shots to help...

Social Media Mistakes For Boutique Owners.  As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We've seen it all when it comes to social media posts - the Good, the Bad, and some that are even a little Ugly.  Let's make sure you're setting yourself up for success and not making one of these mistakes. Ready? DON'T forget to include a caption with your photo on Instagram or if you've posted multiple photos on Facebook DO include a description that...