So you just ran an offer or a giveaway to grow your email list, or your list is growing like crazy organically (congrats, you already know this is something we are key on at The Hub), but now what? If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below. How can you maximize this list besides just adding them to a new list or...

“Authenticity is hella sexy.”   You know those quotes we all download to share again on Instagram and Facebook?  That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot - but I think it’s just a great reminder of what being REAL is all about. When we first get started in business, it’s easy to watch what...

Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time.  For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out among the rest, or simply fade into...

Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar.   Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s the major holidays that get the...

Founded in 2015, Rebel With Cause might be the new kid on the block, but they’ve climbed the ladder of success in record time. Designing women’s boots, handbags and luxury accessories from their offices in Fort Worth, TX, it’s easy to see why the brand has a European meets western charm. We sat down with Founder and CEO, Ivet Taneva, who has an inspiring vision for Rebel With Cause, and we can’t see where 2017 takes...