Let's be real here. It's about to get busy and there's no time for overwhelm. When back to school season rolls around, it's a breath of fresh air for boutique owners after the dreaded summer drought.  You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a closet upgrade! There are two types of boutique...

It all started in a small booth in Glen Rose, Texas. A 19 year old new mom on a mission to share her creativity with the world on a $3 supply spend, a few cans of paint, a handful of frames and a few garage sale finds. This young lady had some pretty big dreams of one day opening a boutique, but knew she needed to start somewhere to put every penny of profit back into her...

List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans.  Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we talked about Engagement Giveaways, and how LIKE/SHARE/WIN...

Growth Giveaways: How to Increase your Boutique’s Social Followers Tomorrow. This could be your go to boutique growth strategy Cutting through the noise of online shopping options is no easy feat.  With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to grow your reach is through giveaways,...