Going to Vegas for Market Week? Join us for our #BoutiqueBoss Dinner! Vegas market week. Are you headed to Las Vegas for Market Week?  Let’s get together #BoutiqueBoss, because dinner's on us!   We love heading to market to meet up with our fellow boutique owners, brands and designers, and can’t wait to visit OFFPRICE, WWIN, MAGIC and all of the Vegas shows this month!   The boutique owners in our community are always asking about getting...

There are some names who become synonymous with a style, a genre, a feeling or a moment in time.  Well this Texas boutique has securely established itself as a leader and an icon among western fashion - Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it's undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still an integral part of the company....

Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it's like to date someone before you marry them?  You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more.  The same is true in retail.  It's rare that someone buys the first time they meet you, so it's up to YOU to warm them up to your brand. How...

“Authenticity is hella sexy.”   You know those quotes we all download to share again on Instagram and Facebook?  That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot - but I think it’s just a great reminder of what being REAL is all about. When we first get started in business, it’s easy to watch what...

Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time.  For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out among the rest, or simply fade into...