Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers.
What’s trending in Fall 2019 Trends for Boutiques? Check out the wholesale take from Kelly Helfman of WWD MAGIC presented at the BoutiqueBoss Cocktail Party with The Boutique Hub in Las Vegas!
A look back at The Boutique Hub in 2018 New Year’s has always been one of my favorite times of year. It’s the perfect time to reflect on all that the previous year and it’s accomplishments, celebrations and change (which honestly gets overlooked through the hustle and bustle we all face daily.) It’s time for us to finally sit down and make clear plans for what’s to come in the
Can you believe we are already approaching the end of 2018? I don’t know about you, but I feel like this year completely flew! Now with the hustle and bustle of year-end, along with clearing out inventory, buying gifts for my family & planning for 2019—I am exhausted! So naturally, we have put together a list of 10 new years resolutions for you, the owner, to focus on in
Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. >> EPISODE 40 – LISTEN NOW ON iTunes << Don’t Have iTunes?
Guest Blog Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the popularity of 2-day shipping (even 2-hour shipping depending on where you live) and the broad array of assortment your clients can find online, the value a boutique brings is the personal relationship
Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of
Guest Blog The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on
That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy
Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This
Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers.
What’s trending in Fall 2019 Trends for Boutiques? Check out the wholesale take from Kelly Helfman of WWD MAGIC presented at the BoutiqueBoss Cocktail Party with The Boutique Hub in Las Vegas!
A look back at The Boutique Hub in 2018 New Year’s has always been one of my favorite times of year. It’s the perfect time to reflect on all that the previous year and it’s accomplishments, celebrations and change (which honestly gets overlooked through the hustle and bustle we all face daily.) It’s time for us to finally sit down and make clear plans for what’s to come in the
Can you believe we are already approaching the end of 2018? I don’t know about you, but I feel like this year completely flew! Now with the hustle and bustle of year-end, along with clearing out inventory, buying gifts for my family & planning for 2019—I am exhausted! So naturally, we have put together a list of 10 new years resolutions for you, the owner, to focus on in
Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. >> EPISODE 40 – LISTEN NOW ON iTunes << Don’t Have iTunes?
Guest Blog Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the popularity of 2-day shipping (even 2-hour shipping depending on where you live) and the broad array of assortment your clients can find online, the value a boutique brings is the personal relationship
Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of
Guest Blog The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on
That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy
Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This
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In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your online sales strategy. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.
In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.
Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have April Rector, founder of The Light House Boutique, sharing her journey of starting a boutique and the challenges she faced along the way. April shared so many insightful stories, let’s get into it!
In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.
