Episode #212: Maximizing Vendor Events & Pop Ups with Jenifer Burnett of Punchy’s

Jenifer Burnett, the owner of Punchy’s, talks about her unique experience in starting her business and the importance of knowing your customers, your numbers and how to maximize new customer acquisition from road shows and pop ups. Jen gives us a glimpse into what it’s like to do shows (such as the NFR) to grow your customer base. Jen’s vast knowledge on running a successful business will benefit any boutique owner or vendor!

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MAIN POINTS:

  1. Know your market well and how you can best serve those customers.
  2. Events aren’t just a tool to build revenue, but to build a customer base.
  3. Repeat….numbers and reports are your lifeline.
FAVORITE QUOTES:

“The biggest thing that has benefited my business is learning how to say – I need help”- Jenifer

“You’re always going to have those challenges no matter what, you just have to figure out what works best for you and the business. And get up and keep goin’. – Jenifer

“Experience is what you get when things don’t go as planned.” – Jenifer

Find Punchy’s on their website here, and follow them on Instagram @shoppunchys.

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Original Air Date: May 14, 2019
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Meredith Pomietlo
[email protected]

Meredith is our intern here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for graphic design.