Today Ben Parr, award-winning entrepreneur, author, investor, and journalist, joins us for Demystifying Facebook Messenger. This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in e-commerce stores of ALL types, and so much more!
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Key Points:
- It’s about focus. Keeping your mindset on a simple concept can keep it growing!
- Know the 3 stages of attention and the 7 triggers that keep people engaged and captive.
- Make it personal. Integrating a story or a “what’s coming next” into your ad messages, your customers will stay intrigued and feel more of a connection.
Favorite Quotes:
“Really focus in, you succeed with that product line or two and then you expand out. Having 1000 products seems great, but it can actually create decision fatigue for you a lot of your customers.”-Ben Parr
“Acknowledgement. We pay attention to the people and things who pay attention to us, who provide us with validation, empathy, and understanding.” -Ben Parr
“Make it feel more personal. Tell them (your customer) something of value, that is beyond the discount you’re offering to grow your list.” -Ben Parr
GET THE 250 PAGE FACEBOOK MESSENGER & CONVERSATIONAL ADS PLAYBOOK (free) from Octane AI — DOWNLOAD
Learn more about Ben on his personal website and follow his Instagram at @benparr.
Follow the link to find out more about Octane AI and maximizing Facebook Messenger!
Learn more about Ben’s book, Captivology: http://bit.ly/captivology
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Original Air Date: September 3, 2019
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