With Dani Flaming, Owner of The Fringed Pineapple, we will show you how she won Idaho’s Boutique of the year and became ultra-successful by knowing her customer.
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Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho’s Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do’s and don’t of starting a business.
Dani is a former student of Retail Bootcamp, learn more here.
KEY POINTS:
- Having those friends in the community helps you thrive. They understand and relate to what you are going through.
- The WHY to your business is there to keep you on track and motivated.
- You can’t sell to everyone, knowing your customer is the key to being successful.
FAVORITE QUOTES:
“What I’ve learned with all boutiques not just in Idaho, is you can either make them your competition or you can make them your community…I know have a group of boutique besties I talked to almost daily.” -Dani
“You have to be so strong in your WHY, because there are days you are dragging and you have to give it your all.” -Dani
“People just want to know their shopping with people just like them, that they’re not shopping with someone who has it all together, but someone who truly gets where they at in their life too.”-Ashley
“When you target everyone, you reach no one.” -Ashley
Follow Dani on Instagram at @thefringedpineapple and follow the link to see her website.
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Original Air Date: October 1st, 2019
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